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Cart abandonment is a common issue that affects many e-commerce businesses. It refers to the act of adding items to a shopping cart but leaving the website before completing the…

I wanted to find her the perfect gift for my mother’s birthday. I knew she loved to cook, so I started browsing online for kitchen gadgets. Came across an Instagram…

Jane, a savvy online shopper, scrolling through product reviews on her smartphone, watching unboxing videos on TikTok, and seeking advice from her online community before making a purchase. She values…

Delivering an exceptional customer experience has become the Holy Grail for retailers navigating in the ecommerce space. However, even the most meticulously designed ecommerce platforms often encounter a common roadblock:…

Video commerce involves the use of videos, often in the form of product videos, live streams, and video demonstrations, to promote and sell products or services online.  It plays a…

Ecommerce, in its essence, refers to the buying and selling of goods and services using the internet and electronic platforms.  It transcends geographical boundaries, allowing businesses and consumers to connect…

User-Generated Content, commonly abbreviated as UGC, is the digital lifeblood of modern ecommerce. UGC refers to any content that is created and shared by users or customers rather than the…

The key to excelling in omnichannel retail lies in providing a seamless, personalized, and consistent experience across all touchpoints.  Leveraging technology, data, and customer insights to optimize the shopping journey…

In a world increasingly driven by visual content, the retail industry finds itself at the forefront of a revolutionary transformation with the use of shoppable videos. Shoppable video is a…

Video marketing is shaking up the e-commerce world.  In a world where people are increasingly visual, videos are a powerful way to connect with consumers and drive sales. And shoppable…

Create Your Ecommerce Business Plan You got an ecommerce business idea. That’s good. But that’s not enough. First, you have to analyze that idea and validate it. The first step…

Online shoppers have more options today than ever. To retain your customers and make them buy from you regularly, you must create an unparalleled customer experience.  67% of customers stop…

What is Ecommerce Marketing Ecommerce marketing stands for marketing activities to create awareness and drive sales for brands/businesses that sell on online stores. Ecommerce marketers leverage different channels like emails,…

There are three major phases of setting your brick-and-mortar store for online success. Building a foundation before launching your online store Setting up your online store and optimizing it Marketing…

We’re witnessing a massive evolution of online sales. With the introduction of new and more advanced technology, a new way consumers buy online is emerging.Despite innovative technologies, many e-commerce companies…

The global retail eCommerce sales are expected to increase by over 85% from USD 3.53 trillion in 2019 to USD 8.1 trillion in 2026, reflecting the rapid growth of the…

Video content has become the preferred choice for small businesses to engage with their audience. Livestream video content in particular has the power to attract strangers and turn them into…