eCom Pulse Podcast


Insights and innovations in global e-commerce.

eCom Pulse

Your Heartbeat to the World of E-Commerce.

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Customer Retention Mastery: Lessons from Eli Weiss

Welcome to “eCom Pulse” – Your Gateway to the Heartbeat of E-Commerce

Dive into the dynamic and ever-changing world of eCommerce with “eCom Pulse,” a podcast dedicated to bringing you the latest trends, strategies, and insights from the digital marketplace. Hosted by Eitan Koter, co-founder and co-CEO of Vimmi, “eCom Pulse” offers a unique blend of informative discussions, expert interviews, and in-depth analysis, making it the perfect companion for anyone keen on understanding the intricacies of online business.

Recent Episodes

In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Customer Retention Mastery: Lessons from Eli Weiss
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In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores.Darwin highlights the need for strategic planning and execution of SEO strategies,

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Decoding SEO's Next Wave with Darwin Santos
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In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows.Dror also emphasizes the need for localization in international expansion

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
From Clicks to Customers: Mastering E-Commerce Payments with Dror Birzon
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Esther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Chic Sustainability: Esther Richter's Fashion and Sustainability Practices
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In this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce, the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Innovations in E-Commerce: Liz Kressel's Journey from Media to Online Shopping
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Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years.Carmen highlights the differences in consumer behavior between China and the

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
From China to Global Impact: Carmen Muley’s Live Shopping Journey
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In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Driving Profit Through Operational Innovation with Kathleen Sullivan Garman
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Vinny O’Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry.Vinny also explores the role of AI in e-commerce and the

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Vinny O'Brien's Guide to Building Customer Loyalty in the Digital Age
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Jennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space.Jennifer highlights the importance of customer delight and the role

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Jennifer Peters: Crafting Success in the Supplement Market
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Alex Back, founder and CEO of Couch.com, shares his journey in the furniture industry and the challenges he faced in helping customers find the right couch. He discusses the innovation he introduced in the online furniture space and the importance of customer service.Alex explains the

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
The Future of Furniture Shopping with Alex Back from Couch.com
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In this episode, Scott Ohsman, VP Digital Commerce at Quickfire, shares his extensive experience in retail and digital marketing. He discusses his passion for working with small brands and the integration of marketing channels. Scott provides insights on planning and strategy for small businesses, the

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Small Brands, Big Dreams: Navigating Digital Marketing with Scott Ohsman
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In this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Unpacking AI's Impact on E-commerce with Daniil Andreev
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In this episode, host Eitan Koter interviews Carl Boutet, an expert in e-commerce and retail innovation. Carl shares his background in retail and e-commerce, including his experience launching Cantel with Price Club and working with Costco.ca.He discusses his passion for teaching and his involvement with

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Redefining Retail: Navigating the Digital-Physical Blend with Carl Boutet
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In this episode, I spoke with Jeremy Miller, Senior Director of Commerce Platform at Moda Operandi. Jeremy has over 25 years of experience launching, managing, and optimizing ecommerce platforms and businesses, including over $3.6 billion of revenue in built systems.Jeremy has a deep understanding of

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
The $3.6 Billion Ecommerce Expert: Jeremy Miller's Guide to Online Success.
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Kunle Campbell, co-founder of Octillion, shares insights on evaluating and acquiring brands in the CPG industry. He discusses the evaluation criteria, acquisition strategy, and the importance of working capital and financing. Kunle also highlights the significance of the technology stack and operations in the acquisition

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Mastering Brand Exits: Inside Octillion's Acquisition Playbook
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In this episode, Brian Roisentul, founder and CEO of BSR Digital, shares his personal journey from a background in computer science to becoming an advertising expert. He emphasizes the importance of going back to the basics in marketing and advises brands to focus on creating

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Innovative Strategies in Advertising: BSR Digital's Brian Roisentul Shares His Expertise
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In this episode, Eitan Koter interviews Jack Lindberg, Director of Analytics at the Mars Agency. Jack shares his personal journey from being a musician to entering the analytics profession. He explains the role of Amazon Marketing Cloud and how it provides valuable data for brands.

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Jack Lindberg: A Musician Turned Amazon Advertising Whiz
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In this episode, I discuss with Paul Seibert, e-commerce director at SCG team, about the challenges brands face in supply chain and inventory management, the integration of ERP and e-commerce, and the emerging opportunities of shoppable video and social commerce. We explore the importance of

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
ERP Meets E-Commerce: Mastering Supply Chains with Paul Seibert
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In this episode, Atay Schulberg, Strategic Enterprise Executive at Beyond XR, discusses the future of immersive commerce and the role of virtual reality in e-commerce. Atay shares his personal journey and background in e-commerce and explains how Beyond XR is bridging the gap between physical

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Virtual Retail: Pioneering the Future of E-Commerce with Atay Schulberg
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Cynthia Nelson, an expert in video commerce and supporter of women in business, shares her insights and experiences in this conversation. The conversation covers topics such as investing in women-led companies, the current status and challenges of live shopping, the power of video commerce and

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Redefining E-Commerce and Women's Entrepreneurship with Cynthia Nelson
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David Tintner, CEO of Thought Leaders, discusses the challenges and solutions in the digital content sponsorship space. He shares his personal journey and the inspiration behind founding Thought Leaders, a YouTube intelligence platform. David explains how Thought Leaders uses data analytics and technology to match

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Pioneering the Future of Influencer Marketing with David Tintner
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In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping, with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally,

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
The Secrets of Live Shopping with Dawn Chubai - Part 2
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In the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping. She underscores the significance of authenticity and consistency in live

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
The Secrets of Live Shopping with Dawn Chubai - Part 1
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In this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren’s journey, from pioneering blogging in the early foodie

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Mastering Video and TikTok for Ecommerce Marketing
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The e-commerce industry is not just about buying and selling online; it’s about the innovation, the people, and the dynamic market that keeps evolving every day. This ever-changing landscape is what drives my excitement and curiosity, and I wanted to create a space where we

eCom Pulse - Your Heartbeat to the World of E-commerce.
eCom Pulse - Your Heartbeat to the World of E-commerce.
Why I started this podcast?
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