Mastering eCommerce Marketing
Welcome to Mastering eCommerce Marketing Podcast
Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce.
We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively.
Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.
Recent Episodes
In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping, with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater...
In the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping. She underscores the significance of authenticity and consistency in live selling, discussing the adoption of this trend in the Western...
In this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren’s journey, from pioneering blogging in the early foodie era to becoming a leading TikTok agency, is a testament...
The e-commerce industry is not just about buying and selling online; it’s about the innovation, the people, and the dynamic market that keeps evolving every day. This ever-changing landscape is what drives my excitement and curiosity, and I wanted to create a space where we can explore this together. I noticed a gap in the...