Welcome back to Mastering E-Commerce Marketing. Eitan Koter’s hosting today’s episode, and he’s joined by Corey Ganim, the guy behind Brand Rocket and The Wholesale Network.
Corey started his Amazon journey after leaving his job at IBM, and now he’s sold over $13 million worth of products through wholesale. But it didn’t happen overnight. In this episode, he shares how he built his business step by step, how he landed brand deals by just showing up consistently, and why sometimes the least “cool” products are the best ones to sell.
It’s one of those chats that clears up a lot of confusion about Amazon selling, especially wholesale, and shows what really goes on behind the scenes.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Corey Ganim, Managing Partner at BrandRocket eCommerce Retail/Distribution
Corey Ganim’s LinkedIn: https://www.linkedin.com/in/corey-ganim
BrandRocket: http://www.gobrandrocket.com
Corey’s free 5-day course on Amazon wholesale: https://freewholesaleguide.com
Watch the full Youtube video here:
Takeaways:
- Corey left his corporate job to pursue Amazon wholesale full-time.
- He generated over $13 million in revenue since 2019.
- Building relationships with suppliers is crucial for success.
- Follow-up is key; persistence pays off in sales.
- Amazon wholesale is easier than private label due to existing demand.
- Understanding market demand is essential before sourcing products.
- Effective communication is vital when approaching suppliers.
- Marketing strategies should leverage existing product demand.
- Focusing on less competitive niches can yield better results.
- Corey offers a free course to help others start in wholesale.
Chapters:
00:00 Introduction to Corey Ganim’s Journey
02:11 The Decision to Leave Corporate Life
07:22 Building a Successful Amazon Business
09:12 Understanding Amazon Wholesale vs. Private Label
12:45 Approaching Suppliers Effectively
16:57 The Importance of Follow-Up in Sales
19:23 Marketing Strategies for Amazon Products
24:33 Criteria for Selecting Wholesale Partners
27:52 Focusing on Tools and Automotive Brands
30:08 Corey’s Free Wholesale Course and Resources
