This week, Eitan Koter talks with Amanda McCormick Bacal. She’s gone from building brand stories at Ralph Lauren to leading global marketing at Joor, one of the biggest digital wholesale platforms in fashion.
They get into what’s changing in B2B, how wholesale and D2C work better together than people think, and what today’s fashion buyers are really looking for. Amanda also shares what data from thousands of brands is telling us about what’s selling, who’s buying, and why it matters.
If you’re in fashion, retail, or just figuring out the next move for your brand, you’ll want to tune in.
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Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
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Guest: Amanda McCormick Bacal, Senior Vice President and Global Head of Marketing at JOOR
Amanda McCormick Bacal’s LinkedIn: https://www.linkedin.com/in/amanda-bacal
JOOR: https://www.joor.com/
Watch the full Youtube video here:
Takeaways:
- Dedication, empathy, and creativity are key values.
- The pandemic accelerated digital transformation in retail.
- Joor connects over 14,000 brands with 650,000 buyers globally.
- Buyers now expect digital convenience in B2B transactions.
- Independent retailers are increasing their market share.
- Brands are shifting focus from D2C to wholesale for profitability.
- Data insights reveal trends in consumer purchasing behavior.
- B2B marketing shares similarities with B2C strategies.
- Global marketing requires localization and understanding of local markets.
- Investing in technology can unlock efficiency and value.
Chapters:
00:00 Introduction to Fashion Marketing and Digital Wholesale
02:15 Transitioning from Brand to B2B Marketing
03:29 Understanding Jor: The Digital Wholesale Platform
04:25 Impact of D2C on B2B Wholesale Operations
07:48 Trends in Independent Retailers
10:51 The Shift from D2C to Wholesale
14:06 Insights from Data: Consumer Behavior Trends
19:09 B2B vs B2C Marketing Strategies
23:09 Global Marketing: Localization and Strategy
25:19 In-House vs Agency Marketing Decisions
26:37 Advice for Brands in the Evolving Wholesale Landscape
30:01 Evaluating and Selecting Wholesale Partners
