On this episode of Mastering Ecommerce Marketing, Eitan Koter sits down with Maxwell DesMarais, the digital marketing and paid media expert behind Vital Design. Maxwell knows exactly what makes eCommerce brands successful online, and today, he’s sharing some of his best strategies.
He breaks down the three things every online store needs to convert more customers, how social proof and video help build trust, and the surprising test that skyrocketed a client’s conversion rates. He also talks about the latest shifts in SEO and paid media, including how Google AI is changing search traffic and what brands can do to stay ahead.
Max also runs My Outdoor Base Camp, a site he built from the ground up, where he experiments with different marketing tactics. He shares what’s working, what’s not, and how brands can apply the same principles to grow their business.
If you want practical strategies for improving your website, paid ads, and SEO, this is an episode you won’t want to miss. Let’s get started!
Our podcast has been ranked #37 in Feedspot’s 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Maxwell DesMarais, Director of Strategy at Vital Design
Maxwell DesMarais’s LinkedIn: https://www.linkedin.com/in/maxwell-desmarais
Vital Design: https://vitaldesign.com/
My Outdoor Basecamp: https://myoutdoorbasecamp.com/
Watch the full Youtube video here:
Takeaways:
- Having a chat or phone call option boosts trust and conversions.
- Social validation through reviews significantly impacts conversion rates.
- Video content is essential for product pages to enhance engagement.
- Gamification can effectively increase conversion rates.
- SEO remains vital despite the rise of AI-generated content.
- Understanding customer pain points is crucial for effective content.
- Paid media requires time to optimize for ROI.
- Omnichannel strategies enhance customer journeys and conversions.
- Data-driven decision-making is essential for e-commerce success.
- Continuous testing and adaptation are key in digital marketing.
Chapters:
00:00 E-commerce Essentials for Conversion Optimization
05:06 Surprising Insights and Tactics for E-commerce Success
10:50 The Future of SEO and Content Strategy
16:42 Crafting Compelling Content and Understanding Customer Pain Points
19:18 Maximizing ROI with Paid Media Strategies
21:51 Creating Seamless Omnichannel Strategies
26:21 Data-Driven Decision Making in E-commerce
29:07 Personal Journey and Insights from a Digital Marketing Expert
