Video marketing is shaking up the e-commerce world.
In a world where people are increasingly visual, videos are a powerful way to connect with consumers and drive sales. And shoppable videos are taking video marketing to the next level.
Shoppable videos are a game-changer for e-commerce, engaging and converting online shoppers by enabling direct product purchases from the video itself.
With this seamless shopping experience, consumers can easily buy what they see, resulting in impressive sales conversion boosts of up to 30%.
Tips for Maximizing Conversions with Shoppable Videos
Here are 13 tips on how to create shoppable videos that convert:
1. Start with a strong video concept. Brands have the creative freedom to craft a diverse range of videos and infuse them with interactive, clickable elements, transforming them into shoppable experiences.
Before creating one for your brand, ask yourself:
What kind of video will engage your audience and make them want to learn more about your products?
Think about the story you want to tell and how you can use video to bring it to life.
Among the plethora of possibilities, here are some of the most popular concepts to turn them into shoppable videos:
- Product demos: These videos show viewers how to use a product or how it works. They can be a great way to educate viewers about your products and to help them decide if they are right for them.
- Unboxing videos: These videos show viewers what is inside a product when it is opened. They can be a great way to build excitement for new products and to show viewers what they can expect when they purchase a product.
- Testimonial videos: These videos feature customers who talk about their experiences with your products. They can be a great way to social proof your products and to show viewers that other people are happy with them.
- Live shopping videos: These livestream shoppable videos are hosted by an influencer or a host who talks about your products and answers questions from viewers. They can be a great way to engage with your audience and to build relationships.
- Virtual try-on shoppable videos: Commonly used in the beauty and fashion industries, these videos allow users to virtually try on products like makeup or clothing. Users can then purchase the products they like directly from the video.
2. Make your products the star of the show. The products you’re selling should be the focal point of your video. Use close-up shots, product demos, and customer testimonials to showcase your products in the best light.
3. Add clear and concise call-to-actions. Tell viewers exactly what you want them to do, whether it’s clicking on a link to learn more about a product or adding it to their cart.
4. Use high-quality video and audio. Your videos should be visually appealing and easy to watch. Invest in a good camera and microphone to ensure your videos look and sound their best.
5. Let your audience know they can interact. In the beginning of your video, let viewers know that they can click on the products to learn more or purchase them.
6. Have a shoppable link within the first few shots. This will help viewers quickly find the products they’re interested in and make a purchase.
7. Let shots run a little longer. Viewers need time to see and understand your products, so don’t be afraid to let shots run a little longer than you might in a traditional video.
8. Focus on a few items. Don’t try to cram too many products into one video. Instead, focus on a few key items and make sure you highlight their features and benefits.
9. Choose the right e-commerce platform. A video-first e-commerce platform like Vimmi ensures a user-friendly experience, mobile responsiveness, secure payments, and scalability including full-fledged video marketing capabilities. We allow our partners to create video-based e-commerce platforms by leveraging the marketing tools to promote products effectively, efficient inventory management and analytics to aid in decision-making, and reliable customer support in navigating challenges.
10. Optimize for mobile and ensure cross-platform compatibility. In 2023, mobile commerce (mcommerce) sales are expected to account for 6.5% of all retail sales.
As present-day consumers rely heavily on their mobile phones for online shopping, optimizing for mobile and cross-platform compatibility is essential.
Additionally, shoppable videos should be compatible with various devices and operating systems, achieved through responsive design and testing. Faster loading times through video compression and reliable hosting are crucial for a seamless user experience.
11. Choose a social media platform that your target audience uses. If your target audience is on YouTube, then you’ll want to create shoppable YouTube ads. If your target audience is on Instagram, then you’ll want to create shoppable Instagram Stories.
- Consider the platform’s capabilities. Not all platforms offer the same features for creating shoppable videos. For example, YouTube allows you to add product links to your videos, but Instagram Stories only allow you to add product tags.
- Test different platforms to see what works best. There’s no one-size-fits-all answer when it comes to choosing the right social platform for creating shoppable videos. The best way to find out what works best for you is to test different platforms and see what gets the best results.
- Use relevant hashtags. When you share your shoppable videos on social media, use relevant hashtags to help people find them. This will help you reach a wider audience and drive more traffic to your website.
12. Run paid ads. If you want to reach a larger audience with your shoppable videos, you can run paid ads. This is a great way to get your videos in front of people who are already interested in what you have to offer.
13. Track your results. It’s important to track the results of your shoppable video campaigns so you can see what’s working and what’s not. If you’re a Vimmi user, you can easily access the analytics from your dashboard and use the information to optimize your campaigns and get the most out of your investment.
If you’re looking to create shoppable videos that will help you grow your business, Vimmi is the platform for you.
We offer a suite of tools that make it easy for retailers and brands to create high-quality, engaging shoppable videos that can help them increase sales, boost engagement, and create a more immersive shopping experience for their customers.
Here are just a few reasons why you should choose Vimmi:
- Our drag-and-drop editor makes it easy to create professional-looking videos without any coding experience.
- Our analytics dashboard gives you insights into how your videos are performing, so you can see what’s working and make improvements.
- Our API integrations make it easy to connect Vimmi with your existing e-commerce platform, so customers can purchase products directly from your videos.
- We have a dedicated team of experts who are available to help you create and manage your shoppable videos.
- We are constantly innovating and adding new features to its platform.
Contact us today to learn more about how we can help you grow your business.
