Creating E-commerce Buyer Personas 101

ecommerce buyer persona

Learn how to craft the perfect e-commerce buyer persona for your business! Discover the key demographics, habits, and other factors that will help you strike the right balance between qualitative and quantitative details to make your buyer persona accurate and useful.

The Role of UGC in Ecommerce Marketing

User-Generated Content, commonly abbreviated as UGC, is the digital lifeblood of modern ecommerce. UGC refers to any content that is created and shared by users or customers rather than the brand itself. This type of content can take various forms, including product reviews, ratings, customer photos and videos, social media posts, and more. It is […]