Welcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce.
Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products for nearly a decade.
In this episode, Aaron discusses the importance of a quantitative approach in marketing, the challenges and strategies of educating consumers about unique products, and the evolving nature of e-commerce. He also covers the company’s emphasis on influencer marketing and how they balance creativity with data-driven decisions.
Aaron provides insights into the company’s innovative product lines, their use of various marketing channels, and the importance of organic content and community building.
Tune in to learn about the meticulous processes behind Newton Baby’s marketing success and gain practical knowledge on managing a bootstrap brand effectively in today’s competitive landscape.
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Guest: Zagha, the Chief Marketing Officer at Newton Baby
LinkedIn: https://www.linkedin.com/in/aaronzagha/
Newton Baby – https://www.newtonbaby.com/
Takeaways:
- Data analytics is crucial in measuring the success of marketing campaigns and making data-driven decisions.
- Influencer marketing can be an effective channel for driving conversions, but it requires careful selection and measurement of influencers.
- Organic content and email marketing play important roles in engaging and nurturing customers.
- Building a marketing team requires a balance between in-house expertise and outsourcing to agencies.
- The marketing landscape is evolving, with a focus on efficiency and profitability.
Chapters:
00:00 Introduction and Background
01:21 The Role of Data Analytics in Marketing
07:28 Harnessing the Potential of Organic Content and Email Marketing
11:47 Building a Marketing Team: In-House vs. Outsourcing
