In this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies.
During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized meta titles, and descriptions. She discusses the significance of Google’s topical authority and EAT (Expertise, Authoritativeness, and Trustworthiness) in ranking well on search engines.
Sabina also highlights the changing role of keywords, structured data, and the growing importance of Google Shopping. She provides insights on building trust, optimizing user experience, and the continuous nature of SEO efforts. Additionally, she touches on the impact of automation and AI tools in streamlining content creation and other processes.
This episode offers valuable insights for both small and large businesses looking to enhance their online presence and improve their SEO strategies. Join us as we explore the world of SEO with Sabina Campbell.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Sachin Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply
LinkedIn: https://www.linkedin.com/in/digital-marketing-ai-seo/
Restaurant Supply – https://www.restaurantsupply.com/
Takeaways:
- Continuous optimization and automation are essential in SEO to stay ahead in the ever-changing landscape.
- Providing value to customers through informative and relevant content is crucial for SEO success.
- Building trust with customers is important, especially for small businesses in a competitive online market.
- Technology integration and process optimization are trends in the restaurant industry.
Chapters:
00:00 Introduction and Background
03:02 Optimizing User Experience and Performance
08:24 Structured Data and Schema
11:55 Google Shopping and Trust
13:36 Process Optimization in the Restaurant Industry
21:44 Automation and Standardization
25:30 Continuous Optimization and Automation
29:55 Technology Integration in the Restaurant Industry
33:00 Backlinks and Domain Authority
