83. Mastering CLV for Profitability with Valentin Radu

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Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.

Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.

Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth.

I’m really excited to bring you this conversation with valentin, I’m sure you’ll learn a lot from him and that this conversation will be both engaging and informative.

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Guest: Valentin Radu, founder and CEO of OmniConvert.

LinkedIn: https://www.linkedin.com/in/valentinradu/

Omniconvert – https://www.omniconvert.com/

The CLV revolution book – https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5


  • Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability.
  • Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience.
  • Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation.
  • Lead indicators, such as the number of experiments per month and the number of campaigns, help prioritize actions to improve CLV.
  • Understanding customer needs and focusing on solving their problems is key to successful sales and business growth.


00:00 Introduction and Background

02:37 The Connection Between CLV and Profitability

10:44 The Three Pillars of Customer Retention

25:18 The Importance of Lead Indicators in Driving Growth

32:13 Career Highlights and Lessons Learned

36:44 The Power of Understanding Customer Needs in Sales

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