Get ready for a super interesting chat on today’s eCom Pulse podcast episode as I’ve set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G – Catchmaster, where they’re pioneering eco-friendly pest control solutions. We’ve discussed what’s new and hot in e-commerce for 2024, and how online shopping and physical stores are finding new ways to work together.
Elias also shared his personal story, which is a wild ride from engineering to finance, and then a bold jump into digital marketing and e-commerce. Elias is a whiz at creating content that really speaks to people and knows how to balance B2B and B2C shoppers. He’s got some fascinating takes on the impact of COVID on the shopping landscape and the evolving strategies of retail giants like Walmart and Amazon.
Elias gives us a peek into his approach to A/B testing and how consumer feedback directly shapes product strategies at AP&G Catchmaster. His emphasis on personal customer relationships, even in digital spaces, offers a fresh perspective on customer service and brand loyalty. Plus, he shares some cool insights into how his love of strategy video games influences his professional mindset.
Elias gets personal too, talking about breaking out of the usual finance stereotype and following his true calling in business growth and innovation.
In this episode we explore the latest in e-commerce and get some genuine inspiration from someone who’s really changing the game!
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Guest: Elias Castaneda, VP Marketing & Digital Commerce at AP&G – Catchmaster
LinkedIn: https://www.linkedin.com/in/eliascastaneda/
Catchmaster: https://catchmasterpro.com/
Takeaways:
- Think holistically and make decisions that benefit the overall business.
- Overcome labels and focus on business growth.
- Customer retention and engagement are imperative for long-term success.
- Maintain a one-to-one relationship with consumers, even as the company grows.
Chapters:
00:00 Overview of the e-commerce market in 2024
03:05 APNG’s strategy and growth trajectory
07:30 Content creation and brand positioning
10:41 Analyzing customer journeys and data
14:11 Implementing customer feedback and agility
25:31 Managing multi-channel activities and complexities
27:30 Elias’s Personal Journey
29:07 Discovering a Passion for Business
32:52 The Importance of Digital Transformation
33:15 Lessons for Career Growth
37:33 Overcoming Labels and Focusing on Business Growth
42:07 Retention vs Acquisition
48:28 Elias’s Fun Fact
