In this episode, Eitan Koter welcomes Jake Levin, founder and CEO of Inflection Growth, a company that helps fast-scaling e-commerce brands reach their next big milestone. Jake was the first marketing hire at goPuff, co-founded GettaCar, and now works with brands through a hands-on, embedded marketing team model.
They talk about how the e-commerce world has shifted. It’s no longer just about chasing big revenue at any cost. Today it’s about balancing growth with margins and making sure ad spend delivers a solid return. Jake explains why he says “attribution is an art and a science” and why tracking exactly what drives sales isn’t always possible. Instead, marketers need to look at the whole picture and make smarter decisions.
Jake shares how his team picks the right channels by asking “Where are your customers? Which channel gives you the most effective impressions for your money?” He believes in scaling one channel well before adding new ones that can open up audiences and lift performance across the board.
They also talk about the kind of people Jake hires. He looks for marketers who understand both numbers and creativity. And he shares lessons from his time at goPuff and GettaCar, from the value of showing up in communities to realizing that smooth growth doesn’t always prepare you for the bumps ahead.
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Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube
Guest: Jake Levin, Founder and CEO at Inflection Growth
Jake Levin’s LinkedIn | Inflection Growth
Takeaways:
- Progression is key in business and life.
- Certainty leads to more successful outcomes.
- Balance is essential to avoid burnout.
- The e-commerce landscape has shifted towards fundamentals.
- Data attribution is complex and often inconsistent.
- Understanding customer locations is crucial for targeting.
- Focus on high-intent channels for better results.
- Brand marketing becomes important after reaching certain revenue milestones.
- Building cross-trained marketing teams enhances effectiveness.
- Physical presence and community engagement drive growth.
Chapters:
00:00 Introduction to E-commerce Growth
02:53 The Evolution of E-commerce Marketing
05:35 Data and Attribution Challenges
08:31 Channel Strategy and Customer Focus
11:16 Balancing Brand and Performance Marketing
14:14 Building Effective Marketing Teams
17:01 Lessons from GoPuff and Get a Car
19:38 The Embedded Marketing Model
22:31 Services Offered by Inflection Growth
