Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory.
This episode explores why most brand owners still do not know their real numbers on Amazon, and why the platform needs to be managed as a P&L, not just a sales channel.
Andrew breaks down how storage fees, returns, and blended ad spend across Meta and TikTok quietly eat margin, and shares how shifting from branded search to broader targeting cut one brand’s cost per acquisition from forty dollars to eleven. He also discusses building a family run agency and launching his own AI software.
Listeners will leave with a sharper framework for finding where their margin is actually going, and why chasing top line revenue without profitability is a losing game.
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Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
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Guest: Andrew Morgans, Founder & CEO, Marknology
Andrew Morgans’s LinkedIn: https://www.linkedin.com/in/watchdrewwork/
Marknology: https://www.marknology.com/
Key Takeaways:
• Most brand owners don’t actually know their numbers on Amazon, which makes profitable decisions impossible.
• Managing Amazon as a P&L instead of a sales channel is the fastest way to protect margin.
• Shifting ad targeting from exact-match branded search to broader terms can cut cost per acquisition dramatically, even when ROAS drops.
• Vertical integration, agency, warehouse, and personal brands, works best when each piece feeds the others.
• Trust with clients is built by under promising and over delivering, not by chasing every channel at once.
• Viral moments don’t build brands. Consistency and knowing your keyword-level margin do.
Chapters:
[00:16] Introducing Andrew Morgans and Marknology’s Vertical Integration
[03:32] Building a Family-Owned Agency From the Ground Up
[08:17] Managing Amazon as a P&L, Not a Sales Channel
[10:46] Where Profit Leaks: Fees, Attribution, and Hidden Costs
[13:41] Case Study: Cutting Cost Per Acquisition by Broadening Targeting
[17:00] Focus, Priorities, and Entrepreneurial Balance
[21:09] Building an AI Platform for PPC, Inventory, and Profitability
[27:43] Expanding Into New Markets and Building Client Trust
[41:32] Content, Community, and Closing Thoughts on Testing
