In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping, with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater to diverse viewers, addressing their unique questions and concerns. The episode also introduces the concept of a live selling talent roster and its benefits for brands and agencies in finding suitable hosts. Dawn concludes with a discussion on the future of live stream shopping, highlighting the continued importance of authenticity and advanced communication skills.
Takeaways:
- Essential skills for hosts in live selling scenarios, including audience engagement and multitasking.
- The importance of addressing diverse viewer needs and queries in live selling.
- Developing a live selling talent roster to match hosts with appropriate live stream events.
- Insights into the future of live stream shopping, focusing on authenticity and communication.
Chapters:
34:33 Importance of Effective Hosts in Live Shopping
38:48 The Skills of a Great Host
39:33 The Evolution of Live Shopping
40:22 Skills from Traditional Media
41:23 Multitasking and Interacting with the Audience
42:35 Translating Information for Different Viewers
43:06 Dynamic Characteristics of Live Selling
43:25 The Importance of Language and Probing
44:33 Repeating Information without Repetition
45:52 The Power of Influence in Live Selling
46:26 Creating a Roster of Live Selling Talent
49:18 Initiating the Live Selling Talent Roster
52:59 The Recommendation of Spending Two Hours in Live Shopping Events
56:02 Creating Mini Shows within a Two-Hour Block
59:55 The Future of Live Stream Shopping
