In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Ricky Ho, CEO and co-founder of SourceReady, a platform that helps brands find real and reliable manufacturers without the usual guesswork.
Ricky talks through how the sourcing world actually works, why so many great factories stay hidden, and why smaller brands often struggle to reach them. He breaks down common mistakes founders make when choosing suppliers and explains why chasing the lowest price can create more problems than it solves.
They also discuss how customs data shows who really makes products for major brands, why so many Amazon sellers are searching for alternatives outside China, and how automation can handle the late-night supplier conversations that normally drain an entire week.
Listeners will hear simple ways to think about product quality, transparency, and the steps that matter most when building a supply chain from scratch. Ricky also shares how SourceReady helps small brands and global retailers cut through noise and find suppliers that actually fit their needs.
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Guest: Ricky Ho, Co-Founder & CEO at SourceReady
Ricky Ho’s LinkedIn | SourceReady
Takeaways:
- Ricky emphasizes the role of optimism in the face of AI advancements.
- Transparency in the supply chain is becoming increasingly crucial.
- The textile industry is lagging in technological innovation.
- Many top suppliers are not visible on traditional platforms.
- SourceReady aims to empower smaller brands in sourcing.
- AI can significantly streamline the supplier discovery process.
- Emerging markets like Vietnam are becoming key manufacturing hubs.
- Cost should not be the sole focus when sourcing products.
- Differentiation through quality and sustainability is vital for brands.
- Ricky encourages learning from advanced industries to innovate in legacy sectors.
Chapters:
00:00 Introduction to Ricky Ho and SourceReady
02:44 The Importance of Optimism, Productivity, and Transparency
05:51 Ricky’s Background and the Family Business
08:35 Challenges in the Sourcing and Supplier Industry
11:18 The Role of AI in Sourcing and Supplier Discovery
14:28 Emerging Manufacturing Regions and Trends
17:03 Platform Features and User Experience
19:41 Advice for Entrepreneurs in Legacy Industries
22:36 Current Status and Future Plans for SourceReady
