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Welcome back! On today’s episode, host Eitan Koter sits down with John Gargiulo, the founder and CEO of Airpost. John’s company is shaking up the way e-commerce brands create video ads, using a mix of AI and real people to help businesses make a lot more content, much faster, and still keep it feeling genuine.
Before starting Airpost, John built ReadySet into a major player for DTC video, helped launch global products at Airbnb, and was part of BlueStacks’ journey to over a billion downloads. He’s someone who knows both the hustle of startups and how bigger brands think about marketing.
Eitan and John get real about what brands are facing right now. Everyone wants video content, but nobody wants to lose that “human touch.” John explains why Airpost blends AI with real actors and product footage, so the end result looks and feels authentic, not robotic.
They talk about the real advances in AI video (like the tech that lets you make believable, audio-synced videos in minutes) and what’s still just hype. John shares why pure automation isn’t the answer, most brands actually get the best results when creative people and smart tech work together.
You’ll hear why brands like DoorDash and Hims & Hers are rethinking how they make ads, and how anyone can keep up as these tools get better every week. John’s honest about what works, what doesn’t, and why you don’t have to be a tech whiz to make the most of it.
If you’re looking to scale your marketing, curious about AI video, or just want to keep your brand’s content fresh and real, this conversation will give you some things to think about.
Website: https://www.vimmi.net
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Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube
Guest: John Gargiulo, Founder/CEO at Airpost
John Gargiulo’s LinkedIn | Airpost
Watch the full Youtube video here:
Takeaways:
- AI is revolutionizing video production for e-commerce brands.
- Gratitude and presence are essential values for success.
- Video content is a significant driver of internet traffic.
- The need for rapid video production has increased in marketing.
- AI can automate video creation but requires human oversight.
- Authenticity in advertising is crucial for consumer trust.
- The future of video production will blend AI and human creativity.
- Marketing strategies should focus on influential partnerships.
- Startups should prioritize long-term vision over short-term gains.
- The AI landscape is still in its infancy, offering vast opportunities.
Chapters:
00:00 Introduction to AI in Video Advertising
05:04 The Genesis of Airpost and Its Mission
08:31 The Evolution of AI Video Technology
11:52 Airpost’s Unique Business Model
15:10 The Future of AI and Human Creativity
22:17 Maintaining Authenticity in AI-Generated Content
25:26 Marketing Strategies for AI Startups
27:23 Lessons for Aspiring AI Entrepreneurs
