In this episode, host Eitan Koter sits down with Dylan Lam, founder of Omirank, a digital agency helping Amazon and e-commerce brands boost their online sales.
Dylan shares how his team quickly identifies products that have real potential, even before they’re officially launched. He breaks down simple ways to test product interest through Amazon and social media ads.
He also explains why quiz funnels can significantly increase conversions, sharing a real example of how one brand scaled from six to seven figures using quizzes.
Dylan points out common mistakes sellers often make on Amazon, like neglecting branding and not moving fast enough. He emphasizes why building a recognizable brand, instead of just selling generic items, makes a huge difference in long-term success.
Lastly, Dylan highlights the advantages of TikTok ads over Amazon Live and discusses how AI is becoming an essential tool for optimizing e-commerce operations.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube
Guest: Dylan Lam, Founder at Omirank
Dylan Lam’s LinkedIn | Omirank
Watch the full Youtube video here:
Takeaways:
- Curiosity drives continuous learning in e-commerce.
- Focus is essential to avoid distractions in marketing.
- TikTok is a powerful platform for driving traffic.
- Data-driven decisions are crucial for success.
- Engagement tests help validate product ideas before launch.
- Speed to market is a key factor for brand success.
- Brands must build a customer journey for retention.
- Quiz funnels can significantly enhance customer acquisition.
- AI is transforming the e-commerce landscape.
- Optimizing the entire system is vital for e-commerce success.
Chapters:
00:00 Introduction to Digital Dylan and Omirank
02:00 The Importance of Curiosity, Focus, and Drive
03:29 Marketing Strategies in E-commerce
06:09 Identifying Winning Products for Launch
09:00 Engagement Strategies Before Launch
11:23 High-Performance Amazon Launch Strategies
14:54 The Role of Branding in E-commerce
18:50 Quiz Funnel Strategy for Customer Acquisition
22:30 Data Optimization in E-commerce
25:40 The Future of E-commerce and AI
29:58 Conclusion and Contact Information
