On this episode of “Mastering E-Commerce Marketing,” host Eitan Koter sits down with Thomas Phillips, the CEO of DTC SEO Agency. Thomas is a serial entrepreneur who built his first business as a teenager and has since dedicated nearly two decades to cracking the SEO code for e-commerce brands. His work has generated over $70 million in revenue, with projects like PetPortraits.com combining creativity and purpose.
Thomas brings a straightforward perspective to today’s conversation, explaining why SEO is more important than ever for brands that want to reduce their dependence on paid ads. He shares how strategies like targeted link building, optimized product pages, and ranking on platforms like ChatGPT can give businesses a competitive edge. You’ll also hear practical advice on how to build trust with Google and avoid common SEO mistakes.
Whether you’re starting from scratch or looking to refine your strategy, this episode will give you tools to rethink your approach to organic growth.
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Guest: Thomas Phillips, Chief Executive Officer at DTC SEO Agency
Thomas Phillips on LinkedIn: https://www.linkedin.com/in/tomphillipsofficial/
Thomas Phillips on Instagram: https://www.instagram.com/thomasmrphillips/
Thomas Phillips on Youtube: https://www.youtube.com/@ThomasMRPhillips
DTC SEO Agency: https://www.dtcseoagency.com
Watch the full Youtube video here:
Takeaways:
- SEO is a long-term game that requires patience.
- Content strategy has shifted towards problem and solution-based content.
- Link building remains a crucial component of SEO success.
- Brands need to diversify their traffic sources beyond paid ads.
- Organic traffic can significantly increase a brand’s sale multiples.
- Continuous optimization and monitoring are essential for SEO.
- Learning from failures is as important as celebrating successes.
- The rise of AI is influencing customer acquisition strategies.
- Omnichannel marketing is vital for reaching customers effectively.
- Content must be tailored for each platform to maximize engagement.
Chapters:
00:00 Introduction to E-Commerce SEO and Thomas Philip’s Journey
03:07 Evolution of SEO Strategies in E-Commerce
05:53 The Importance of Link Building and Digital PR
09:02 Diversifying Traffic Sources for Sustainable Growth
12:13 Building Sustainable Organic Traffic for Investors
14:54 Case Studies: Success Stories in SEO
18:02 Learning from Failures in SEO Strategies
21:07 The Future of Customer Acquisition and Content Types
24:02 Omnichannel Marketing and Content Deployment
