Commerce Untold
Welcome to Commerce Untold Podcast
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.
Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies.
Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else.
If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.
Latest Episodes
On today’s episode, our host, Eitan Koter, talks with Oren Inditzky, Wix’s VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon. At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their...
In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world’s first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and opportunities marketers face today. She explains...
In this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies. During our conversation, Sabina explains the importance of a well-structured website, emphasizing...
In this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, emphasizing the importance...
Today I’m talking with Josh Piepmeier, a prominent SEO expert and the founder of Meriwether, a successful SEO agency. Josh’s journey from engineering to becoming an SEO specialist is both remarkable and educational. He combines his technical expertise with a passion for content marketing to help e-commerce brands achieve top rankings and significant revenue growth....
Welcome listeners! I’m so excited to introduce my guest on today’s episode, Lisa Scheps, Vice President at L’Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning to e-commerce. She brings a wealth...
It is my pleasure to welcome you to the latest episode of the eCom Pulse podcast! Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge and insights,...
Today I speak with Brandon Rael, an experienced retail and e-commerce professional and a RETHINK Retail Top Expert, about the role of a trusted advisor in digital transformation. Brandon emphasizes the importance of understanding the root cause of challenges and prioritizing transformation initiatives. We discuss the need for agility and customer-centricity in today’s market and...
Hello listeners and welcome to today’s episode of our eCom Pulse podcast! I’m thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet Shop....
Will Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction. Brands typically reach out to CRO agencies either because they have a problem on their website...
Welcome to today’s episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus. With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities of the digital marketplace, ensuring their...
Greetings, listeners! Today we’ve got Mike Begg on the show, co-founder and CEO of AMZ Advisers, and Go Avance. Mike is an expert in e-commerce and Amazon marketplace strategies, with a particular focus on expanding brands into the Latin American market. In this episode, Mike shares his fascinating journey from Connecticut to Guadalajara, Mexico, where...
The focus of today’s podcast episode is differentiation, in which Jesse Wroblewski, a marke ting expert with over 25 years of experience in the field, shares his unique perspectives. Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his unique skills were...
It is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men’s apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business-to-business channels. This episode explores the concept of the...
Welcome to today’s episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every aspect of their business from HR...
Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry. Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands make actionable decisions. Katharine advises brands to test everything and trust their...
Welcome to today’s episode where our host Eitan Koter explores the current state of global supply chain and logistics in e-commerce with our guest, Burak Yolga. Burak brings an international perspective, having lived and worked across Turkey, China, and now the United States, where he operates from Miami. As the CEO of Forceget, a global...
Located in Dubai, Lina Gallagher is regarded as the e-commerce guru of the Middle East. I’ve discussed the growth and opportunities in the Middle East market. She highlights the importance of understanding the Middle East consumer and tailoring strategies to their preferences. Lina emphasizes the need for localization, including using the Arabic language for customer...