Commerce Untold

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205. Your Ads Are Failing And Here’s Why ft. Pamela Wagner

Welcome to Commerce Untold Podcast

Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.

Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies.
Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else.
If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.

Latest Episodes

In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven’s journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone...
Welcome to today’s episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and...
In today’s episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility. Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture...
In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media. Colin provides a...
Hello listeners and welcome to another episode of eCom Pulse. Today our host Eitan Koter chat with David Popovich, a seasoned e-commerce entrepreneur who has carved out an exclusive space in the world of e-commerce and marketing. David shares his journey, transitioning from a corporate marketing career at ClubMed to becoming a successful e-commerce entrepreneur....
In this episode of eCom Pulse, our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment. We explore how companies...
In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences. Kait is a leading voice in e-commerce and omnichannel strategies. Known as the “Omnichannel Queen,” Kait also hosts The...
In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations. He shares his journey from being a musician to becoming a...
Welcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce. Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products...
Hello listeners and welcome to another episode of eCom Pulse! In today’s episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx. Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement....
We’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field. In this episode, Ryan shares with...
Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space. Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful...
Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing. Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly. Mike shares his wealth of knowledge on...
Welcome to another episode of the ‘eCom Pulse’ podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us. Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensuring cost-effective and efficient delivery across multiple...
Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability. Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and...
On today’s episode, our host, Eitan Koter, talks with Oren Inditzky, Wix’s VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon. At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their...
In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world’s first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and opportunities marketers face today. She explains...
In this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies. During our conversation, Sabina explains the importance of a well-structured website, emphasizing...