Commerce Untold
Welcome to Commerce Untold Podcast
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.
Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies.
Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else.
If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.
Latest Episodes
In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences. Gen Z’s purchasing power and influence are significant, making it crucial for brands to adapt to...
In this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current...
In this conversation, Lauren Roth discusses influencer marketing, community engagement, and community building. She explains that influencer marketing is primarily used for brand awareness but can be utilized throughout the marketing funnel. User-generated content (UGC) is content created by customers or UGC content creators that brands can use in their marketing. Lauren also discusses the...
In this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency....
In this conversation, Blake Droesch discusses the concept of shoppable media and its various platforms. He explains that shoppable media refers to any form of digital media that includes a call to action for purchasing a product. The conversation then delves into the strategies and approaches of different platforms, including Meta (formerly Facebook), TikTok, and...
Sarah shares her personal story and entrepreneurial journey, from growing up in a multicultural household to studying media and communications at NYU. She talks about her initial idea for a social cooking recipe app and the challenges she faced in getting viewership. Sarah then explains how Crafted pivoted to become a UGC marketplace focused on...
Jessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service. The conversation explores the growing demand for outsourced services and the desire for more...
Sangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved. Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes the need for...
Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience. Akshay shares insights into the company’s digital transformation, including the use of AI and AR/VR...
In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate with customers effectively. Eli shares insights...
In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores. Darwin highlights the need for strategic planning and execution of SEO strategies, considering factors such as technical elements, trust signals, and...
In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows. Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores...
Esther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms. Esther also highlights the role of AI in...
In this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce, the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role of agencies in the Shopify ecosystem, and strategies for implementing...
Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years. Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to...
In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company’s operations. Kathleen emphasizes the need for a structured implementation...
Vinny O’Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry. Vinny also explores the role of AI in e-commerce and the challenges of data-driven decision-making. He addresses the impact of...
Jennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space. Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience. She...