Commerce Untold
Welcome to Commerce Untold Podcast
Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.
Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies.
Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else.
If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.
Latest Episodes
In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company’s mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecosystem of partners who align with their brand values. Neal also...
Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder. Rick explains the challenges and mistakes he often sees in the SMB market and emphasizes the importance...
Get ready for a super interesting chat on today’s eCom Pulse podcast episode as I’ve set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G – Catchmaster, where they’re pioneering eco-friendly pest control solutions. We’ve discussed what’s new and hot in e-commerce for 2024, and how online shopping and physical stores are finding...
Stephanie Garcia shares her expertise in live shopping and remote live production services. She provides tips for being irresistible on camera and emphasizes the importance of mindset and structure in video presentations. Stephanie discusses her background in the ad agency world and her transition to live streaming. She explains her role as a remote live...
In this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector. We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about shipping faster; it’s about a...
Our host Eitan Koter discussed with Esther Uhalte Cisneros, a seasoned professional with a rich background spanning several countries and leading roles in media, advertising, technology and e-commerce. From her early days in advertising sales at CNN to her transformative years in New York working for Estee Lauder and her current position at Google, as...
In this episode, our host Eitan Koter dives into the world of luxury e-commerce and fashion with our guest, Abigail Joseph. Imagine this: we’re chatting with Abigail while she’s surrounded by the beautiful desert in Scottsdale, Arizona. She’s going to talk about her time with amazing brands like Forever 21 and Jacques Marie Mage and...
Ryan Regan, the Director of E-commerce at VKTRY, discussed with our host Eitan Koter the company’s carbon fiber insole product and their focus on becoming the number one sports insole in the world. Ryan shares how the product was designed and the viral marketing campaign that propelled their growth. Ryan discussed VKTORY’s direct-to-consumer business model...
Thomas Hamilton, VP of Sales and Marketing for Snuggle Bugs, discusses the baby gear industry and the transition to e-commerce. He shares his background in digital marketing and the agency world, as well as the challenges and benefits of replatforming to Shopify Plus. Thomas also highlights the offline and online omnichannel considerations, self-fulfillment, and the...
Our host Eitan Koter sits down with Dan Brownsher, CEO of Channel Key, a full-service channel management marketplace agency, to discuss his journey of building a business on Amazon as well as the transition to exclusive distribution and private labeling. Dan shares insights into the growth of Channel Key and the company’s remote work culture....
Our host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share’s omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-added services they provide. Jonathon also shares insights on organic marketing, short-form...
In this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel’s largest retailers, and we’ve discussed Guy’s journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States. You’ll hear about Guy’s experiences in the early days of...
In this conversation, Meni Dahan, who leads customer experience and digital assets at HY Group, discusses the company’s focus on customer experience and its various business areas. He explains that HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to customers. The company also operates in green energy,...
Amitai Sasson, the founder of OverstockArt.com, shares insights into the e-commerce industry and his experience running a successful online art gallery. He discusses the challenges of fulfillment, inventory management, and demand planning. Amitai also highlights the importance of customer acquisition and retention strategies, including email marketing and personalized communication. He explores the potential of new...
Michael Zakkour discusses with host Eitan Koter on the transformation happening in the retail and e-commerce industries. He highlights the shift from digital transformation to a new phase of disruption and transformation in e-commerce itself. The retail industry is experiencing a renaissance, with the emergence of new channels and touchpoints for consumer engagement. Zakkour emphasizes...
In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences. Gen Z’s purchasing power and influence are significant, making it crucial for brands to adapt to...
In this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current...
In this conversation, Lauren Roth discusses influencer marketing, community engagement, and community building. She explains that influencer marketing is primarily used for brand awareness but can be utilized throughout the marketing funnel. User-generated content (UGC) is content created by customers or UGC content creators that brands can use in their marketing. Lauren also discusses the...