Venturing into Agricultural E-commerce with Sangeeta Motwani

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Sangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved.

Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes the need for bold decision-making and taking risks to drive growth. Sangeeta’s management style focuses on autonomy and learning from challenges.

She concludes by encouraging individuals to explore the agriculture industry and consider establishing their own marketplace.


  • E-commerce is transforming the agriculture industry, providing farmers with a convenient and efficient way to purchase crop inputs and other agricultural products.
  • The CommoditAg marketplace offers a wide range of products and services for farmers, including crop inputs, equipment, machinery, and storage.
  • Supply chain challenges, such as disruptions and price fluctuations, have highlighted the need for diversification and alternative sourcing.
  • Data analytics play a crucial role in understanding customer behavior, optimizing marketing campaigns, and improving the overall performance of the marketplace.
  • Strategic partnerships are essential in the agriculture industry, fostering trust, collaboration, and growth.
  • Sangeeta’s management philosophy focuses on autonomy, taking risks, and learning from challenges to drive growth and success.


00:00 Introduction and Background

03:07 E-commerce in the Agriculture Industry

07:17 Commodity Egg Marketplace

09:07 Stakeholders and Business Models

14:03 Supply Chain Challenges

18:20 Average Order Value and Time to Purchase

21:17 Strategic Partnerships in Agriculture

23:23 Team Structure and Management Style

26:50 Revenue Opportunities in 2024

28:04 Trends Shaping the Agriculture Industry

30:26 Data Insights and Analytics

33:44 Management Philosophy and Decision-Making

36:18 Personal Travel Experience

36:44 Contact Information

Sangeeta’s LinkedIn profile:

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