70. The Process of De-Commoditization with Jesse Wroblewski

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The focus of today’s podcast episode is differentiation, in which Jesse Wroblewski, a marke

ting expert with over 25 years of experience in the field, shares his unique perspectives.

Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his unique skills were being lost in a sea of sameness, and he decided to find a way to differentiate his services and help others do the same.

In this episode, Jesse shares his insights on the fear of becoming a commodity and how businesses can reclaim their unique value. He introduces us to his concept of “decommoditization” and discusses the importance of differentiation. You’ll learn about his process of identifying what makes a brand truly special and how to communicate that to the world.

Jesse also talks about his book, “Marketing for Supervillains,” where he illustrates how to use creative strategies to outsmart competitors. He shares fascinating stories, like how he almost built a website for the mafia and lived with the most hated band in the world, the Insane Clown Posse.

Join us as Jesse explains how to uncover your brand’s unique identity and connect with your audience in a way that sets you apart from the rest. This episode is packed with practical advice and inspiring stories that you won’t want to miss!

It’s better to be different than to be better!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Jesse Wroblewski, DIFFERENTIATOR | SUPERVILLAIN (allegedly)

LinkedIn: https://www.linkedin.com/in/jesse-wroblewski/

Decommoditized – https://www.decommoditized.com


  • Differentiation is crucial in branding to stand out from competitors and avoid commoditization.
  • Appealing to emotions and creating a memorable brand experience is more effective than focusing solely on features.
  • The process of finding a meaningful differentiator involves identifying a fantasy spokesperson, exploring the universe of differentiation, and aligning the differentiator with the target audience.
  • Marketing for supervillains involves using unconventional strategies to outsmart competitors with bigger budgets.
  • The book ‘Marketing for Supervillains’ provides further insights and examples of successful differentiation strategies.


00:00 Introduction and Background

02:09 The Importance of Differentiation

07:28 Creating a Memorable Brand Experience

12:47 Marketing for Supervillains

23:05 The Process of De-Commoditization

26:43 Differentiators vs Unique Selling Propositions

32:34 Conclusion and Contact Information

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