Jackie Hernández Reveals: The Gen Z Effect on Modern Marketing


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In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences.

Gen Z’s purchasing power and influence are significant, making it crucial for brands to adapt to their preferences. Technology, such as AI and augmented reality, plays a key role in marketing to Gen Z, enabling personalized recommendations and immersive shopping experiences.

Overall, brands need to prioritize inclusivity, sustainability, and personalization to effectively connect with Gen Z consumers. In this conversation, Eitan Koter and Jackie Hernandez discuss the power of augmented reality (AR) and its connection to social purchases. They explore the complexity of marketing in a multi-channel world and the need for technology to analyze data and make smarter decisions.

The conversation touches on the influence of socializing and entertainment in shopping, the shift away from Amazon among Gen Z consumers, and the future of marketing in 2024 and beyond. They emphasize the importance of influencers, user-generated content, and understanding consumer preferences.

Takeaways

  • Gen Z consumers are tech-savvy and expect personalized online experiences.
  • Brands need to prioritize sustainability, social responsibility, and inclusivity to resonate with Gen Z.
  • Gen Z has significant purchasing power and influences the buying decisions of other generations.
  • Technology, such as AI and augmented reality, can enhance marketing efforts and create engaging shopping experiences for Gen Z.
  • The complexity of marketing in a multi-channel world requires the use of technology to analyze data and make smarter decisions.
  • The convergence of retail, media, and commerce is transforming the industry, with retailers becoming media companies and media companies entering the e-commerce space.

Chapters

00:00 Introduction and Background

02:49 Defining Gen Z and Their Characteristics

04:59 Gen Z’s Values and Preferences

10:04 Gen Z’s Purchasing Power and Influence

12:59 Gen Z’s Concerns and Expectations

16:00 The Role of Technology in Marketing to Gen Z

20:05 Augmented Reality and its Impact on Shopping

21:17 The Power of AR and Social Purchases

22:13 The Complexity of Marketing in a Multi-Channel World

23:27 The Rise of Billion-Dollar Companies Operated by One Employee

24:57 The Convergence of Retail, Media, and Commerce

25:45 The Growing Importance of Retail Media

26:13 The Integration of Content and Commerce

27:07 The Influence of Socializing and Entertainment in Shopping

28:08 Gen Z’s Shift Away from Amazon

29:40 The Future of Marketing in 2024 and Beyond

30:35 The Power of Influencers and User-Generated Content

31:32 The Importance of Understanding Consumers and Providing Edutainment

32:16 The Impact of Authenticity and Polished Production Values in Different Platforms

33:16 The Role of Trust and Authenticity in Influencer Marketing

34:00 Pride in Building Great Teams and Mentoring Success

35:19 The Balance Between Adaptability and Stability in the Workforce

36:45 The Benefits and Challenges of Job Switching

37:28 The Pursuit of Balance and Purpose in Career Choices

38:01 Jackie’s Fun Fact: Training to Swim 400 Yards in a Lake

Jackie’s LinkedIn profile: https://www.linkedin.com/in/jacquelinehern%C3%A1ndez/

New Majority Ready: https://newmajorityready.com/

Gen Z explained in 90 seconds: https://youtu.be/OpYo0SAYMYw?si=3H-cSpjz1ICo9kQ7

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

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