Handwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients.
David Wachs, Handwrytten’s founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten’s bootstrapping and profitable business model over the past ten years, and the company’s focus on organic growth.
Handwrytten targets various industries, including luxury brands, car dealerships, retailers, and nonprofits. The main use case for their service is sending thank-you notes, but they also help with after-purchase follow-ups, birthday cards, holiday cards, and more. Handwritten notes have been proven to have a higher response rate and ROI compared to other forms of digital communication.
Tune in as we uncover the importance of maintaining human connections in an AI-dominated era, and how businesses can leverage this approach to significantly improve their customer relationships and overall marketing effectiveness.
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Podcast website: https://vimmi.net/ecom-pulse-podcast/
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Guest: David Wachs, founder and CEO of Handwrytten
LinkedIn: https://www.linkedin.com/in/davidwachs/
Handwrytten: https://www.handwrytten.com/
Takeaways:
- Handwritten notes are a powerful way to stand out in a world dominated by digital communication.
- Handwrytten helps businesses scale their handwritten outreach by using robots to write and send personalized notes.
- The company has been bootstrapped and profitable for 10 years, focusing on organic growth.
- Handwritten notes have a higher response rate and ROI compared to other forms of communication.
Chapters:
00:00 Introduction and the Importance of Human Connection
03:11 The Journey of Handwrytten and Bootstrapping
05:56 Challenges and Growth Strategies
09:02 Use Cases and Process of Handwritten notes
12:09 Objections and Measuring Success
15:03 Benefits and ROI of Handwritten Notes
26:00 Competition, Pricing, and Growth Strategies
30:02 Fun Fact and Final Thoughts
