From Courtrooms to Clicks: A Lawyer’s Pivot to Global E-Commerce

Subscribe to “eCom Pulse” on your favorite podcast platform.

In this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel’s largest retailers, and we’ve discussed Guy’s journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States.

You’ll hear about Guy’s experiences in the early days of China’s internet boom and his innovative approach to job searching in a country with vast opportunities and challenges. Discover how his legal background played a role in his transition to entrepreneurship, and his insights into the evolution of e-commerce in both China and the U.S.

We also discuss Guy’s return to Israel and his impactful roles in leading grocery and department store chains, focusing on strategies for customer retention and adapting product lines to meet evolving market needs. Guy shares his perspective on the potential of omnichannel strategies and his approach to balancing work satisfaction with career growth.

Tune in for an insightful conversation about career transitions, the ever-changing landscape of e-commerce, and the journey from a traditional profession to a dynamic and evolving industry. It’s a story of adaptability, insight, and the willingness to embrace new challenges in the digital world.


00:00 Introduction and Background

02:55 Transition to China and Entrepreneurship

06:03 Transition to E-commerce in the US

10:04 Transition to E-commerce in Israel

15:01 Challenges and Opportunities in E-commerce

25:02 Product Variety and Brand Development

30:01 Offline and Online Integration

35:00 Future Plans and Fun Fact

Guy’s LinkedIn profile:

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at

Recent Episodes

Subscribe to “eCom Pulse” on your favorite podcast platform.