82. E-commerce Innovations with Oren Inditzky from Wix

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On today’s episode, our host, Eitan Koter, talks with Oren Inditzky, Wix’s VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon.

At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses.

Oren shares the evolution of Wix’s e-commerce platform, highlighting its versatility, ease of use, and extensive capabilities, including advanced drag-and-drop editing, seamless integration with various sales channels, and AI-powered tools for content creation and customer engagement.

We discuss the importance of retention strategies in an era of increasing customer acquisition costs, as well as the potential of artificial intelligence and machine learning to shape the future of e-commerce.

Stay tuned to learn about Wix’s innovative solutions, the benefits of using Wix Studio for agencies, and Oren’s perspective on the future of e-commerce technology.

This episode offers essential advice and practical tips for merchants aiming to enhance their online presence and grow in today’s competitive market.

Let’s start the show.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

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LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

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Guest: Oren Inditzky, Wix’s VP and General Manager of Online Stores.

LinkedIn: https://www.linkedin.com/in/oren-inditzky/

Wix – https://www.wix.com/


  • Wix’s e-commerce platform offers versatility, ease of use, and cost-effectiveness for merchants.
  • The platform includes an advanced drag-and-drop editor for storefront customization.
  • Wix serves a wide range of merchants, from beginners to large-scale sellers and agencies.
  • AI plays a significant role in e-commerce, enabling personalized experiences and improved customer retention.
  • Retention and personalization are crucial for brands to succeed in the competitive e-commerce market.


00:00 Introduction and Role at Wix

05:41 Directly Using Wix vs. Working with a Local Agency

07:56 Tools Provided to Agencies with Wix Studio

10:41 Integration and Customization Options

25:10 Differentiation and Challenges for Brands

28:05 Tips and Recommendations for Merchants

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