In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences.
Gen Z’s purchasing power and influence are significant, making it crucial for brands to adapt to their preferences. Technology, such as AI and augmented reality, plays a key role in marketing to Gen Z, enabling personalized recommendations and immersive shopping experiences.
Overall, brands need to prioritize inclusivity, sustainability, and personalization to effectively connect with Gen Z consumers. In this conversation, Eitan Koter and Jackie Hernandez discuss the power of augmented reality (AR) and its connection to social purchases. They explore the complexity of marketing in a multi-channel world and the need for technology to analyze data and make smarter decisions.
The conversation touches on the influence of socializing and entertainment in shopping, the shift away from Amazon among Gen Z consumers, and the future of marketing in 2024 and beyond. They emphasize the importance of influencers, user-generated content, and understanding consumer preferences.
Takeaways
- Gen Z consumers are tech-savvy and expect personalized online experiences.
- Brands need to prioritize sustainability, social responsibility, and inclusivity to resonate with Gen Z.
- Gen Z has significant purchasing power and influences the buying decisions of other generations.
- Technology, such as AI and augmented reality, can enhance marketing efforts and create engaging shopping experiences for Gen Z.
- The complexity of marketing in a multi-channel world requires the use of technology to analyze data and make smarter decisions.
- The convergence of retail, media, and commerce is transforming the industry, with retailers becoming media companies and media companies entering the e-commerce space.
Chapters
00:00 Introduction and Background
02:49 Defining Gen Z and Their Characteristics
04:59 Gen Z’s Values and Preferences
10:04 Gen Z’s Purchasing Power and Influence
12:59 Gen Z’s Concerns and Expectations
16:00 The Role of Technology in Marketing to Gen Z
20:05 Augmented Reality and its Impact on Shopping
21:17 The Power of AR and Social Purchases
22:13 The Complexity of Marketing in a Multi-Channel World
23:27 The Rise of Billion-Dollar Companies Operated by One Employee
24:57 The Convergence of Retail, Media, and Commerce
25:45 The Growing Importance of Retail Media
26:13 The Integration of Content and Commerce
27:07 The Influence of Socializing and Entertainment in Shopping
28:08 Gen Z’s Shift Away from Amazon
29:40 The Future of Marketing in 2024 and Beyond
30:35 The Power of Influencers and User-Generated Content
31:32 The Importance of Understanding Consumers and Providing Edutainment
32:16 The Impact of Authenticity and Polished Production Values in Different Platforms
33:16 The Role of Trust and Authenticity in Influencer Marketing
34:00 Pride in Building Great Teams and Mentoring Success
35:19 The Balance Between Adaptability and Stability in the Workforce
36:45 The Benefits and Challenges of Job Switching
37:28 The Pursuit of Balance and Purpose in Career Choices
38:01 Jackie’s Fun Fact: Training to Swim 400 Yards in a Lake
Jackie’s LinkedIn profile: https://www.linkedin.com/in/jacquelinehern%C3%A1ndez/
New Majority Ready: https://newmajorityready.com/
Gen Z explained in 90 seconds: https://youtu.be/OpYo0SAYMYw?si=3H-cSpjz1ICo9kQ7
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