Commerce Untold

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205. Your Ads Are Failing And Here’s Why ft. Pamela Wagner

Welcome to Commerce Untold Podcast

Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.

Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies.
Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else.
If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.

Latest Episodes

Why ads stop working? Learn Google Ads, Meta ads, scaling tips, and marketing mistakes with Pamela Wagner on Commerce Untold
Learn why high ROAS can still lose money, plus CAC, MER & profitable growth strategies with Matt Raminick on Commerce Untold
Ecommerce profitability tips: CAC, LTV, ROAS, margins explained, avoid growth mistakes and scale profitably ft. Commerce Untold
TikTok marketing, influencer marketing and ecommerce growth tips from Íñigo Rivero on creators, TikTok Shop and sales. Commerce Untold
Retail vs ecommerce strategy, when DTC brands should open stores, omnichannel growth tips ft. Rebekah Kondrat | Commerce Untold
Explore influencer marketing success, TikTok Shop sales, creator strategy and measurable ROI from brand campaigns in this episode.
Learn Amazon SEO, listing optimization, keyword and image tactics in Mastering eCommerce Marketing with Daniela Bolzmann for higher rankings.
How creators and DTC brands launch beauty products, avoid inventory risk, and scale faster on Mastering eCommerce Marketing
Grow your ecommerce with email marketing, retention, Klaviyo flows, CRO tips, and Shopify revenue growth in this episode of Mastering eCommerce Marketing.
Clear franchising basics, how to pick & grow franchise businesses, costs, pros/cons and expert advice from Jon Ostenson on Mastering eCommerce Marketing.
Learn how founders can sell products to retail stores, win wholesale deals & get orders from buyers with Talor Ofer on Mastering eCommerce Marketing.
Learn ecommerce retail strategy, personalization and product discovery trends in this episode of Mastering eCommerce Marketing with Avani Oswal.
B2B ecommerce trends, digital sales and marketplace strategies for business buyers explained on Mastering eCommerce Marketing with Jason Greenwood.
Learn how to scale profitable ecommerce stores, improve ROAS, ads, and conversions in Mastering eCommerce Marketing with Lars Hauwert.
Ecommerce finance made simple. Cash flow, profit, clean books, and exit planning with Rob te Braake on Mastering eCommerce Marketing.
Explore PR strategy, founder branding, and AI in media outreach on Mastering eCommerce Marketing with Eitan Koter and Victoria Vaughan.
Find trusted suppliers, beat tariffs, and build quality brand sourcing supply chains with Ricky Ho on Mastering eCommerce Marketing.
Grow your ecommerce brand beyond Amazon. Learn diversification, traffic hacks, and marketing metrics with Andrew Maff.