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Newsletter Edition #19
In this edition:
1. Mobile Shopping keeps leading with Video
2. Creators Drive Holiday Influence
3. The Holiday Timeline is Expanding
4. Video = Direct Sales Path
2. Creators Drive Holiday Influence
3. The Holiday Timeline is Expanding
4. Video = Direct Sales Path
Newsletter Edition #13
In this edition:
1. A look at Vimmi’s integration with Fourthwall
2. How QVC is using TIkTok to reach a new generation
3. Why content creators – not traditional ads – are leading purchase decisions
4. Top podcast episodes
2. How QVC is using TIkTok to reach a new generation
3. Why content creators – not traditional ads – are leading purchase decisions
4. Top podcast episodes
Eitan Koter
- 25.06.2025
Newsletter Edition #12
In this edition:
1. Trends redefining social commerce
• Why Snapchat’s ad formats are boosting engagement
• How brands like &Daughter are using video to drive sales
• The rise of shoppable content across platforms
2. Key strategies to create frictionless shopping experiences
3. How AI and UGC are shaping the future of commerce
• Why Snapchat’s ad formats are boosting engagement
• How brands like &Daughter are using video to drive sales
• The rise of shoppable content across platforms
2. Key strategies to create frictionless shopping experiences
3. How AI and UGC are shaping the future of commerce
Eitan Koter
- 28.04.2025
Newsletter Edition #11
In this edition:
1. Live-Stream Shopping & The Social Commerce Revolution
2. The Rise of AI-Driven Content
3. Where Creators Are Moving
4. Key Social Commerce Trends
2. The Rise of AI-Driven Content
3. Where Creators Are Moving
4. Key Social Commerce Trends
Eitan Koter
- 20.02.2025
Newsletter Edition #10
In this edition:
1. 78% of marketers plan to promote creator partnerships via retail media networks in 2025.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
Eitan Koter
- 17.01.2025
Newsletter Edition #9
In this edition:
1. Social shopping’s $1.2T growth trajectory.
2. TikTok & Instagram revolutionizing shopping.
3. Video’s role in trust & sales.
4. Adapting to a potential TikTok Shop U.S. ban.
2. TikTok & Instagram revolutionizing shopping.
3. Video’s role in trust & sales.
4. Adapting to a potential TikTok Shop U.S. ban.
Eitan Koter
- 30.12.2024
Newsletter Edition #8
In this edition:
1. Top 4 Video Commerce News
• Understanding Video Commerce
• Video Commerce: Driving Retail Growth
• TikTok Flip: A Game-Changer for Shopping
• How to Create a Holiday eCommerce Strategy
2. Live commerce trends.
• Understanding Video Commerce
• Video Commerce: Driving Retail Growth
• TikTok Flip: A Game-Changer for Shopping
• How to Create a Holiday eCommerce Strategy
2. Live commerce trends.
Eitan Koter
- 12.11.2024