Newsletter
Don’t Miss Out on Video Commerce Success!
Join the Mastering Video Commerce newsletter for tips and strategies to boost your online sales with video commerce. Don’t miss out on expert advice for digital sellers like you!
Sign up. Be inspired. Create.
Newsletter Edition #20
In this edition:
1. Streaming Is Delivering Results
2. Creator Partnerships Fuel Discovery
3. Video Needs a Commerce Layer
4. Top Podcast Episodes
2. Creator Partnerships Fuel Discovery
3. Video Needs a Commerce Layer
4. Top Podcast Episodes
Newsletter Edition #14
In this edition:
1. Vimmi is now officially a Shopify App
2. Key trends from DHL’s 2025 ecommerce report
3. A look at which social platforms are set to dominate by 2030
4. Podcast episodes with real advice from industry pros.
2. Key trends from DHL’s 2025 ecommerce report
3. A look at which social platforms are set to dominate by 2030
4. Podcast episodes with real advice from industry pros.
Eitan Koter
- 18.07.2025
Newsletter Edition #13
In this edition:
1. A look at Vimmi’s integration with Fourthwall
2. How QVC is using TIkTok to reach a new generation
3. Why content creators – not traditional ads – are leading purchase decisions
4. Top podcast episodes
2. How QVC is using TIkTok to reach a new generation
3. Why content creators – not traditional ads – are leading purchase decisions
4. Top podcast episodes
Eitan Koter
- 25.06.2025
Newsletter Edition #12
In this edition:
1. Trends redefining social commerce
• Why Snapchat’s ad formats are boosting engagement
• How brands like &Daughter are using video to drive sales
• The rise of shoppable content across platforms
2. Key strategies to create frictionless shopping experiences
3. How AI and UGC are shaping the future of commerce
• Why Snapchat’s ad formats are boosting engagement
• How brands like &Daughter are using video to drive sales
• The rise of shoppable content across platforms
2. Key strategies to create frictionless shopping experiences
3. How AI and UGC are shaping the future of commerce
Eitan Koter
- 28.04.2025
Newsletter Edition #11
In this edition:
1. Live-Stream Shopping & The Social Commerce Revolution
2. The Rise of AI-Driven Content
3. Where Creators Are Moving
4. Key Social Commerce Trends
2. The Rise of AI-Driven Content
3. Where Creators Are Moving
4. Key Social Commerce Trends
Eitan Koter
- 20.02.2025
Newsletter Edition #10
In this edition:
1. 78% of marketers plan to promote creator partnerships via retail media networks in 2025.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
Eitan Koter
- 17.01.2025
Newsletter Edition #9
In this edition:
1. Social shopping’s $1.2T growth trajectory.
2. TikTok & Instagram revolutionizing shopping.
3. Video’s role in trust & sales.
4. Adapting to a potential TikTok Shop U.S. ban.
2. TikTok & Instagram revolutionizing shopping.
3. Video’s role in trust & sales.
4. Adapting to a potential TikTok Shop U.S. ban.
Eitan Koter
- 30.12.2024