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Newsletter Edition #10
In this edition:
1. 78% of marketers plan to promote creator partnerships via retail media networks in 2025.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
Newsletter Edition #10
In this edition:
1. 78% of marketers plan to promote creator partnerships via retail media networks in 2025.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
Eitan Koter
- 17.01.2025
Newsletter Edition #9
In this edition:
1. Social shopping’s $1.2T growth trajectory.
2. TikTok & Instagram revolutionizing shopping.
3. Video’s role in trust & sales.
4. Adapting to a potential TikTok Shop U.S. ban.
2. TikTok & Instagram revolutionizing shopping.
3. Video’s role in trust & sales.
4. Adapting to a potential TikTok Shop U.S. ban.
Eitan Koter
- 30.12.2024
Newsletter Edition #8
In this edition:
1. Top 4 Video Commerce News
• Understanding Video Commerce
• Video Commerce: Driving Retail Growth
• TikTok Flip: A Game-Changer for Shopping
• How to Create a Holiday eCommerce Strategy
2. Live commerce trends.
• Understanding Video Commerce
• Video Commerce: Driving Retail Growth
• TikTok Flip: A Game-Changer for Shopping
• How to Create a Holiday eCommerce Strategy
2. Live commerce trends.
Eitan Koter
- 12.11.2024
Newsletter Edition #7
In this edition:
1. Top 4 Video Commerce News
• Meta’s new holiday ad features
• TikTok collaborates with British Beauty Council
• Amazon introduces AI shopping guides
• TikTok’s revamped Subscriptions feature
2. Live commerce trends.
• Meta’s new holiday ad features
• TikTok collaborates with British Beauty Council
• Amazon introduces AI shopping guides
• TikTok’s revamped Subscriptions feature
2. Live commerce trends.
Eitan Koter
- 25.10.2024
Newsletter Edition #6
In this edition:
1. Top 5 Video Commerce News
• Stormi Steele hits $1m in 3 hrs of TikTok live
• YouTube Shorts updates
• TikTok wraps up ‘For You Days’ in the UK
• Meta’s AI generator tool, Movie Gen
• Amazon’s AI selling assistant, Project Amelia
2. Live commerce trends.
• Stormi Steele hits $1m in 3 hrs of TikTok live
• YouTube Shorts updates
• TikTok wraps up ‘For You Days’ in the UK
• Meta’s AI generator tool, Movie Gen
• Amazon’s AI selling assistant, Project Amelia
2. Live commerce trends.
Eitan Koter
- 11.10.2024
Newsletter Edition #5
In this edition:
1. Top 3 Video Commerce News
• YouTube unveils new AI tools.
• Amazon launches AI video ad generator.
• TikTok invites brands to join Holiday Emporium.
2. 2025 social commerce trends.
3. Create impactful videos on a budget.
4. Top podcast episodes.
• YouTube unveils new AI tools.
• Amazon launches AI video ad generator.
• TikTok invites brands to join Holiday Emporium.
2. 2025 social commerce trends.
3. Create impactful videos on a budget.
4. Top podcast episodes.
Eitan Koter
- 27.09.2024