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1. 78% of marketers plan to promote creator partnerships via retail media networks in 2025.
2. Shoppable videos are streamlining the path to purchase.
3. TikTok’s growing influence is reshaping shopping behaviors.
1. Social shopping’s $1.2T growth trajectory.
2. TikTok & Instagram revolutionizing shopping.
3. Video’s role in trust & sales.
4. Adapting to a potential TikTok Shop U.S. ban.
1. Top 4 Video Commerce News
• Understanding Video Commerce
• Video Commerce: Driving Retail Growth
• TikTok Flip: A Game-Changer for Shopping
• How to Create a Holiday eCommerce Strategy
2. Live commerce trends.
1. Top 4 Video Commerce News
• Meta’s new holiday ad features
• TikTok collaborates with British Beauty Council
• Amazon introduces AI shopping guides
• TikTok’s revamped Subscriptions feature
2. Live commerce trends.
1. Top 5 Video Commerce News
• Stormi Steele hits $1m in 3 hrs of TikTok live
• YouTube Shorts updates
• TikTok wraps up ‘For You Days’ in the UK
• Meta’s AI generator tool, Movie Gen
• Amazon’s AI selling assistant, Project Amelia
2. Live commerce trends.