Mastering eCommerce Marketing
Welcome to Mastering eCommerce Marketing Podcast
Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce.
We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively.
Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.
Recent Episodes
Welcome to Mastering Ecommerce Marketing! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website. In this...
Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks. With 20 years of experience in the CPG world, Kathy has worked...
Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into...
Welcome to another episode of Mastering E-commerce Marketing, hosted by Eitan Koter. Today, Eitan is sitting down with Matt Krueger, Vice President of Digital Commerce at East Point Sports. Matt has a background that blends his love for sports with a deep experience in e-commerce, making for a really interesting conversation about where digital commerce...
In this episode of Mastering E-Commerce Marketing, Eitan Koter sits down with Darren Jamieson, co-founder of Engage Web, a digital marketing agency based in the UK. Darren brings two decades of experience in the marketing world and has a lot to share about what it takes to build a successful agency, especially one that’s been...
Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob’s got some serious experience when it comes to growing social media audiences, and he’s been helping Benzinga reach new heights. If you want to learn...
Hey there, welcome to another episode of Mastering E-commerce Marketing. Today, Eitan Koter is joined by Matt Hodlofski, a partner at e6 Marketing. Matt has years of experience working with QVC and HSN, some of the largest live shopping platforms in the world. He started his journey as a producer at QVC and worked his...
Hey there, welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Oyéta Kokoroko, the founder and CEO of Okoko Cosmetiques, an award-winning beauty brand based in Canada that specializes in natural skincare products designed to solve everyday skincare concerns. Oyéta shares her journey, from starting...
In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nikita Vakhrushev, the Founder/CEO of ASPEKT, a digital agency specializing in email marketing for DTC brands. Nikita brings a wealth of experience in helping brands build stronger connections with their customers through targeted email and SMS campaigns. Eitan and Nikita get into some essential...
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Roee Peled, the Co-founder and CRO of Hoox, a financial tech company making waves in how credit card issuers engage and activate cardholders. Based in Miami, Roee brings years of experience in the fintech space, and today he’s sharing Hoox’s fresh approach...
Welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Dani Mechlowitz, the Founder & Managing Director at Delta Fulfillment, a UK-based company that specializes in eCommerce fulfillment. Dani’s been leading Delta Fulfillment for the past seven years, and he shares a lot of interesting experiences...
On today’s episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Yoni Kosminski, the Co-Founder and CEO of MultiplyMii and Escala. Yoni has built a career helping businesses scale by optimizing their teams and processes. MultiplyMii focuses on executive recruitment, helping companies find top remote talent from the Philippines, while Escala is all...
Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox, a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content...
Welcome to another episode of Mastering eCommerce Marketing with our host, Eitan Koter. In today’s episode, Eitan sits down with Christopher Baird, who plays a key role in the global eCommerce team at Puma. Christopher has a wealth of experience managing eCommerce operations in various regions, including South Africa, where he successfully launched Puma’s digital...
Welcome to this episode of Mastering eCommerce Marketing, hosted by Eitan Koter. Today, Eitan chats with Justus Klover-Schlotfeld, Chief Executive Officer of NEX, a global SaaS platform headquartered in London. NEX connects technology providers, industry experts, and retailers to simplify cross-border logistics and eCommerce operations. In this episode, Justus shares the vision behind NEX and...
Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is chatting with Eagan Heath, who runs Asymmetric Marketing, a digital marketing agency that helps businesses with everything from PPC, SEO, and landing pages to web design and analytics. In this episode, Eitan and Eagan cover a lot of ground....
In today’s episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nicholas Hernandez, the Director of E-commerce at Felina, a well-established brand in women’s intimates and basics. Felina has been around for over 40 years, and Nicholas shares how the company has recently shifted from being primarily wholesale to expanding into the direct-to-consumer space. During...
In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Breanna Greenberg, the VP of Marketing at Stratia Skincare. Breanna has been in the beauty industry for over a decade, working with both big brands and startups, and she shares her journey from starting as one of the first social media managers to leading...
Welcome back to Mastering eCommerce Marketing! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts,...
Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter is excited to introduce our guest, Jennifer Sutton, the founder of Bright Marketing. With over 30 years’ experience in the agency world, Jennifer has worked with some of the biggest brands out there. She brings a unique perspective on how to effectively...
Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter interview Luis Torres. Luis is currently leading the operational side of e-commerce at Specialized, a company renowned for its high-quality bicycles and components. He’s based in the Netherlands but started his professional journey in Mexico, where he played a key role in...
Welcome to another episode of Mastering eCommerce Marketing! Today, our host Eitan Koter is joined by Parag Mamnani, the founder and CEO of Webgility. Webgility is a leading platform helping e-commerce businesses streamline their operations, especially in accounting and inventory management. In this episode, Parag talks about how the focus for businesses has shifted from...
In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting...
Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD’s. Enrico’s journey has taken him from the early days...
In today’s episode, our host, Eitan Koter is joined by Bob Burg, a well-known author and speaker, best known for his bestselling book The Go-Giver. Bob’s background started in broadcasting before he found his calling in sales, where he’s spent decades helping people rethink how they approach business relationships. We had a great chat about...
In this episode, our host Eitan Koter chats with Jordan West, the founder of upGrowth Commerce, an E-Commerce investor and the host of the “Secrets to Scaling Your E-Commerce Brand” podcast. As a fellow mountain biker, the conversation kicks off with some fun as Jordan recounts a recent mountain biking adventure in Cumberland, a mountain...
In today’s episode, our host Eitan Koter interview Dani Cohen, Head of E-commerce at WelleCo, a global wellness brand founded by supermodel Elle Macpherson. Dani is based in Sydney, Australia, where she leads the brand’s e-commerce strategy and digital marketing efforts. During our conversation, Dani shares what it’s like to work at WelleCo, known for...
In this episode the eCom Pulse podcast, our host Eitan Koter sits with Sam Sank, Head of Business Development at Roundforest, a product recommendation platform that’s been helping consumers make informed online shopping decisions for over a decade. Roundforest operates two key websites, bestreviews.guide and bestdeals.today, which provide product comparisons and real-time deal curation across...
On this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Aviad Eilam, the Head of Marketing at Particle, a men’s personal care brand that has made a mark in the direct-to-consumer market. Aviad opens up about his journey with Particle, highlighting the company’s growth from a small team of just two...
In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands. Rachael shares...
Today on eCom Pulse, our host Eitan Koter joined by Derek Videll, an experienced entrepreneur and founder of Social Bamboo, a company specializing in Facebook ads consulting, agency work, and AI chatbot development. Derek brings extensive knowledge from over a decade in various online businesses, including e-commerce, SaaS, and digital education. He’s also the host...
In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform. With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating...
In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia’s leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape...
In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products – eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi’s online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront...
In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale. Aggie shares her unique journey from a career in investment management to launching...
In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization. Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he’s now focused on revolutionizing how eCommerce brands connect with their customers through...
In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven’s journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone...
Welcome to today’s episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and...
In today’s episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility. Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture...
In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media. Colin provides a...
Hello listeners and welcome to another episode of eCom Pulse. Today our host Eitan Koter chat with David Popovich, a seasoned e-commerce entrepreneur who has carved out an exclusive space in the world of e-commerce and marketing. David shares his journey, transitioning from a corporate marketing career at ClubMed to becoming a successful e-commerce entrepreneur....
In this episode of eCom Pulse, our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment. We explore how companies...
In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences. Kait is a leading voice in e-commerce and omnichannel strategies. Known as the “Omnichannel Queen,” Kait also hosts The...
In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations. He shares his journey from being a musician to becoming a...
Welcome back to eCom Pulse! Today, our host Eitan Koter is chatting with Aaron Zagha, the Chief Marketing Officer at Newton Baby. Aaron shares his journey from finance and investment banking to becoming a leader in marketing and e-commerce. Newton Baby, known for its innovative and breathable crib mattresses, has been revolutionizing baby sleep products...
Hello listeners and welcome to another episode of eCom Pulse! In today’s episode, I interview Dr. Liraz Margalit, a renowned psychologist and founder of Topicx. Dr. Margalit specializes in decision-making processes, behavioral economics, and neuropsychology. With a deep understanding of how people make decisions, she has applied her expertise to both consumer behavior and self-improvement....
We’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field. In this episode, Ryan shares with...
Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space. Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful...
Hello listeners! Today, our host Eitan Koter interviewed Mike Newton, a seasoned expert in influencer marketing. Mike has been in the industry since 2016, with notable experience working with Kobe Bryant for Lenovo Smartphones and playing a pivotal role at Discord, where he expanded their partner program significantly. Mike shares his wealth of knowledge on...
Welcome to another episode of the ‘eCom Pulse’ podcast. Today, we have Erez Sages, the CEO and Co-founder of iBundle, joining us. Erez and his team have transformed the shipping landscape for e-commerce businesses, particularly in the D2C sector. iBundle offers a unique shipping method that consolidates shipments, ensuring cost-effective and efficient delivery across multiple...