Commerce Untold

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212. The Retention Playbook Most DTC Brands Ignore ft. Vira Sadlak

Welcome to Commerce Untold Podcast

Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today.

Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies.
Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else.
If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.

Latest Episodes

Feeling stuck in digital marketing? Mastering eCommerce Marketing reveals how direct mail boosts sales, with Wilson Zehr of Zairmail.
Unlock Amazon and Walmart success with Will Haire on Mastering eCommerce Marketing. Top tips for brands to boost marketplace sales fast.
Discover how AI video ads is changing e-commerce. Mastering eCommerce Marketing podcast with John Gargiulo shares tips for brands and creators.
What makes video content work today? Justin Ware joins Mastering eCommerce Marketing to share real-world tips on AI, trust, and growth.
How brands can use video storytelling to build loyalty, not noise. A must-listen on Mastering eCommerce Marketing with Dani Dufresne.
Smart tips to win on Amazon in 2025. Pasha Knish shares all on Mastering eCommerce Marketing.
Fix GA4 headaches and make smarter marketing decisions. Listen to Joshua Lauer on Mastering eCommerce Marketing for data clarity.
Most stores waste 98% of traffic. Mastering eCommerce Marketing with Matthew Stafford shows how to convert more and scale profitably.
Brand building, short-form content & growth tips with Dave Behar on Mastering eCommerce Marketing. Learn strategies to grow your business.
Creative bottlenecks slow you down. Rocketium CEO Satej Sirur shares how top brands scale content fast using AI on Mastering eCommerce Marketing.
Brands are blowing up with micro influencers. Mastering eCommerce Marketing explains why with William Gasner.
Master Amazon launches, avoid seller mistakes, and boost sales with quiz funnels - Mastering eCommerce Marketing featuring Dylan Lam, Omirank.
Master storytelling, ads, and retention with Raminta Keršulytė on this episode of Mastering eCommerce Marketing!
Get free PR without ads or agencies on Mastering eCommerce Marketing, featuring Gloria Chou’s easy tips for small business media coverage.
Why live shopping + smart creators = sales. Paula Bruno breaks it down on Mastering eCommerce Marketing.
Stop wasting money on Facebook ads! Marin Istvanic shares easy fixes, proven strategies & growth tips on Mastering eCommerce Marketing.
Price isn’t your problem. Angela Gearhart on Mastering eCommerce Marketing breaks down why customers bail (and how to stop it).
Why 95% of shoppers ignore your ads? Jiri Boudal breaks it down on Mastering eCommerce Marketing. Real talk on brand, brains & ROAS.