Jen Root of Hawke Media: Pioneering Partnerships in E-Commerce

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In this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency.

Throughout our discussion, Jen sheds light on the intricacies of managing a diverse team, fostering sustainable client growth, and navigating the challenges and opportunities in the rapidly evolving e-commerce landscape.

We also explore the critical role of AI and personalization in today’s marketing strategies and delve into the importance of building genuine, value-driven partnerships in the digital age.

Join us as we uncover Jen’s unique insights and strategies that are reshaping the way we think about e-commerce and digital marketing.


  • Building strong relationships is crucial in creating win-win partnerships.
  • Partnerships should focus on enhancing the client experience and driving sustainable growth.
  • AI plays a significant role in improving efficiency in marketing and customer support.
  • Resource management and tracking multiple channels are key challenges in multi-channel outreach. Brand differentiation and effective communication are key to standing out in the market.
  • Sticking to the basics and understanding the essence of the brand is crucial for success.
  • Trends in e-commerce and digital marketing include AI, personalization, and the importance of human connectivity.
  • Agility and flexibility are essential in the ever-evolving market.
  • Entering the US market requires strategic planning and scalability.
  • Social impact work can create opportunities and level the playing field.
  • Balancing work and pursuing passions brings fulfillment and creativity to life.


00:00 Introduction and Background

01:00 Overview of Partnerships at Hawk Media

03:21 Importance of Building Relationships

04:17 Ideal Engagement in Partnerships

05:15 Perception of Partnerships by Customers

06:47 Uncovering Partnership Opportunities

07:20 Areas Brands Focus on for Improvement

08:17 Customer Acquisition and Retention Strategies

09:01 AI and Efficiency in Marketing

11:05 Analytics and Recommendations for Improvement

12:14 AI in Customer Support

13:16 AI in Creative and Advertising

14:11 AI in Shopify and Backend Operations

16:38 Challenges in Customer Acquisition

19:17 Expanding Channel Outreach and Challenges

20:09 Resource Management in Multi-Channel Approach

21:33 Brand Positioning and Challenges

22:33 Brand Differentiation and Communication

23:12 Sticking to the Basics

24:07 Trends in E-commerce and Digital Marketing

25:01 The Importance of Human Connectivity

25:54 Agility and Flexibility in the Market

26:23 Entering the US Market

27:07 Strategic Planning and Scalability

28:02 Progress Over Perfection

29:01 The Excitement of the Industry

29:44 The Root Effect and Social Impact Work

30:11 The Connectivity of Culture

31:00 Passion for Technology and Opportunities

32:23 Supporting Girls Who Code in India

33:08 Bridging the Gap in Rural India

34:16 The Extremes of India

35:02 Leveling the Playing Field

36:05 The Rewards of Social Impact Work

37:05 Dreaming Big and Bringing Ideas to Life

38:03 Improv Comedy and Musical Theater

38:49 Singing in a Rock Band

39:31 Balancing Life and Pursuing Passions

40:04 Bringing Heart and Soul into Work

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