31. Jen Root of Hawke Media: Pioneering Partnerships in E-Commerce


Listen to “Mastering eCommerce Marketing” on your favorite podcast platform.

In this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency.

Throughout our discussion, Jen sheds light on the intricacies of managing a diverse team, fostering sustainable client growth, and navigating the challenges and opportunities in the rapidly evolving e-commerce landscape.

We also explore the critical role of AI and personalization in today’s marketing strategies and delve into the importance of building genuine, value-driven partnerships in the digital age.

Join us as we uncover Jen’s unique insights and strategies that are reshaping the way we think about e-commerce and digital marketing.

Takeaways:

  • Building strong relationships is crucial in creating win-win partnerships.
  • Partnerships should focus on enhancing the client experience and driving sustainable growth.
  • AI plays a significant role in improving efficiency in marketing and customer support.
  • Resource management and tracking multiple channels are key challenges in multi-channel outreach. Brand differentiation and effective communication are key to standing out in the market.
  • Sticking to the basics and understanding the essence of the brand is crucial for success.
  • Trends in e-commerce and digital marketing include AI, personalization, and the importance of human connectivity.
  • Agility and flexibility are essential in the ever-evolving market.
  • Entering the US market requires strategic planning and scalability.
  • Social impact work can create opportunities and level the playing field.
  • Balancing work and pursuing passions brings fulfillment and creativity to life.

Chapters:

00:00 Introduction and Background

01:00 Overview of Partnerships at Hawk Media

03:21 Importance of Building Relationships

04:17 Ideal Engagement in Partnerships

05:15 Perception of Partnerships by Customers

06:47 Uncovering Partnership Opportunities

07:20 Areas Brands Focus on for Improvement

08:17 Customer Acquisition and Retention Strategies

09:01 AI and Efficiency in Marketing

11:05 Analytics and Recommendations for Improvement

12:14 AI in Customer Support

13:16 AI in Creative and Advertising

14:11 AI in Shopify and Backend Operations

16:38 Challenges in Customer Acquisition

19:17 Expanding Channel Outreach and Challenges

20:09 Resource Management in Multi-Channel Approach

21:33 Brand Positioning and Challenges

22:33 Brand Differentiation and Communication

23:12 Sticking to the Basics

24:07 Trends in E-commerce and Digital Marketing

25:01 The Importance of Human Connectivity

25:54 Agility and Flexibility in the Market

26:23 Entering the US Market

27:07 Strategic Planning and Scalability

28:02 Progress Over Perfection

29:01 The Excitement of the Industry

29:44 The Root Effect and Social Impact Work

30:11 The Connectivity of Culture

31:00 Passion for Technology and Opportunities

32:23 Supporting Girls Who Code in India

33:08 Bridging the Gap in Rural India

34:16 The Extremes of India

35:02 Leveling the Playing Field

36:05 The Rewards of Social Impact Work

37:05 Dreaming Big and Bringing Ideas to Life

38:03 Improv Comedy and Musical Theater

38:49 Singing in a Rock Band

39:31 Balancing Life and Pursuing Passions

40:04 Bringing Heart and Soul into Work

Jen’s LinkedIn profile: https://www.linkedin.com/in/jenroot83/

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