Fashion gets personal
Fashion brands are converting everyday clips, reels, UGC, behind‑the‑scenes, into sales.
Embedding content into galleries, hero sections, and live replays helps close the gap between discovery and checkout.
Don’t make more content, make existing content shoppable.
Explore Video Commerce in Fashion →
Consumers Want Proof
Shoppers want evidence before buying, and brands are responding. According to Wyzowl’s 2025 report, testimonial videos and product demos lead the way.
Video reviews, demos, and testimonials have become the go‑to formats for credibility and conversion.
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The Video Commerce Revolution
With shoppable video, AI‑driven personalization, and AR/VR, brands can move viewers to buyers. Vimmi helps retailers:
- Boost engagement & sales with interactive videos.
- Personalize with AI‑driven recommendations.
- Scale sustainably with efficient video solutions.
Video is no longer just content, it’s a core sales channel.
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Want to see how your brand can harness the next wave of video commerce? Start making your videos shoppable today.
Episodes You Can’t Miss
Stay ahead in social commerce with real stories and strategies from industry professionals.
182. How To Align Marketing With Business Goals with Francesco Alfano
Practical steps to keep marketing strategy tied to business growth.
181. The Power of Belonging in Branding with Chelsea Burns
How belonging shapes brand loyalty and customer connection.
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