Video commerce is moving faster than most brands can keep up.
Here’s what’s shaping social commerce right now and why it matters for your strategy.
Stanley’s Social Commerce Strategy
Stanley 1913 didn’t just sell tumblers, they turned them into a cultural obsession.
By leaning into social commerce, Stanley built a lifestyle brand where owning multiple Quenchers became part of the experience.
People aren’t just buying to drink water, they’re buying to collect.
Read the case study →
Creators as a Core Strategy
e.l.f. Beauty is doubling down on creators, not as a side campaign but as a holistic, always-on strategy.
It’s about integrating creators into the business the same way you would approach any other digital channel.
The result is authenticity, trust, and constant audience engagement.
Explore the role of influencer marketing →
AI Models Are Here and Raising Questions
From H&M’s “digital twins” to Vogue’s AI-generated campaigns, brands are testing AI models to save costs, scale content, and personalize at speed.
But backlash shows that customers still care about authenticity and representation.
The real challenge is using AI in ways that enhance the experience without replacing the human connection.
Read More →
You Should Try Live Selling!
Live selling drives instant engagement and real results.
With Vimmi, host live shopping events and add shoppable videos on your store and socials to turn viewers into buyers.
Explore Vimmi!
Episodes You Can’t Miss
Want to stay ahead in social commerce? These episodes reveal how others are doing it right now.
Real stories, real strategies – hear how brands are tackling today’s biggest challenges.
How to Market Your Brand Online
Practical tips for building your brand presence and driving growth online, with Jake Levin.
Google Ads Tips That Really Work
Actionable ways to improve your Google Ads performance and drive better ROI, with Dan Chorlton.
Stop Losing Cash from Unsold Inventory
Smart inventory strategies to free up cash and improve profitability, with Matt Putra.
Stop Wasting Ad Spend on Fake Clicks
How to detect and stop click fraud before it drains your budget, with Rich Kahn.
Stop Wasting Ad Spend on Fake Clicks
Insider strategies to elevate your marketing beyond the basics, with Wilson Zehr, PhD.
Do you know someone who would make a great guest on our show?
Send us a DM!
