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TOP 3 VIDEO COMMERCE STORIES
1. Canvas Beauty founder hits $1 million in 6 hrs. selling live on TikTok
Stormi Steele, founder of Canvas Beauty, drives US$1 million in sales during a single TikTok livestream.
The live event attracted over 800,000 views, gained her more than 7,000 new followers, and resulted in over 20,000 purchases.
Her authenticity and strategic use of social media have been pivotal in her success.
Kyle Evanko, COO at Canvas Beauty, says they sometimes give away hundreds of products during these monthly livestreams.
Read more here.
2. After China, Zara introduces live shopping to the US, UK and EU
The live shows, to be hosted on Zara’s app and website, will feature fashion personalities and interactive elements to engage Western shoppers.
In China, five-hour weekly live shopping shows on Douyin have significantly boosted sales since November 2023, with each episode attracting around 800,000 viewers and sales.
Read more here.
3. Best Buy teams up with CNET to make content shoppable
This collaboration will bring together curated content and unbiased advice, helping customers make informed decisions about tech purchases. They’re also introducing a new retail media model, giving advertisers shared ad spaces and insights into shopping behaviors. Early tests show promising results, with increased consumer trust and purchase intent.
Read more here.
VIDEO MARKETING TIPS
8 tips to 10X video production:
→ Target 30-60 seconds of vertical videos.
→ Script your videos to minimize retakes.
→ Use templates for intros and outros.
→ Batch similar tasks, like filming and editing.
→ Automate video editing with AI tools.
→ Reuse B-roll footage across different videos.
→ Use a teleprompter for smoother delivery.
→ Create a simple, repeatable setup for filming.
TOP TRENDS IN INFLUENCER MARKETING
The rise of AI influencers
She has 2.5M followers on Instagram. But she’s NOT a real human. Meet Lil Miquela, an AI influencer. Do you think AI influencers will disrupt the industry?
Join the discussion here.
TOP PODCAST EPISODES
Video tactics for every funnel stage
Why does Eitan advise against high production costs for more authentic, TikTok-style videos? And how to use videos for each stage of the product life cycle and move customers through the sales funnel?
Find your answers here.
Psychology behind consumer decisions
Dr. Liraz Margalit, a psychologist specializing in decision-making, explains the psychology behind why consumers buy – the power of emotional triggers and behavioral patterns in influencing purchases.
Listen to it here.
VIDEO MARKETING RESOURCES
Free video marketing course
Start creating impactful videos and drive engagement with the help of Hubspot’s free video marketing course here.
What is live shopping?
Live shopping, combining livestreaming with e-commerce, allows brands to promote products in real-time, often in collaboration with influencers.
Discover the key elements, benefits, and future trends here.
TRANSFORM VIDEO VIEWS INTO DIRECT SALES
Vimmi is introducing a $0 plan for everyone.
Boost sales on social media and websites with shoppable video and live shopping.
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