TOP 3 VIDEO COMMERCE STORIES
1. Canvas Beauty founder hits $1 million in 6 hrs. selling live on TikTok
Stormi Steele, founder of Canvas Beauty, drives US$1 million in sales during a single TikTok livestream.
The live event attracted over 800,000 views, gained her more than 7,000 new followers, and resulted in over 20,000 purchases.
Her authenticity and strategic use of social media have been pivotal in her success.
Kyle Evanko, COO at Canvas Beauty, says they sometimes give away hundreds of products during these monthly livestreams.
Read more here.
2. After China, Zara introduces live shopping to the US, UK and EU
The live shows, to be hosted on Zara’s app and website, will feature fashion personalities and interactive elements to engage Western shoppers.
In China, five-hour weekly live shopping shows on Douyin have significantly boosted sales since November 2023, with each episode attracting around 800,000 viewers and sales.
Read more here.
3. Best Buy teams up with CNET to make content shoppable
This collaboration will bring together curated content and unbiased advice, helping customers make informed decisions about tech purchases. They’re also introducing a new retail media model, giving advertisers shared ad spaces and insights into shopping behaviors. Early tests show promising results, with increased consumer trust and purchase intent.
Read more here.
VIDEO MARKETING TIPS
8 tips to 10X video production:
→ Target 30-60 seconds of vertical videos.
→ Script your videos to minimize retakes.
→ Use templates for intros and outros.
→ Batch similar tasks, like filming and editing.
→ Automate video editing with AI tools.
→ Reuse B-roll footage across different videos.
→ Use a teleprompter for smoother delivery.
→ Create a simple, repeatable setup for filming.
TOP TRENDS IN INFLUENCER MARKETING
The rise of AI influencers
She has 2.5M followers on Instagram. But she’s NOT a real human. Meet Lil Miquela, an AI influencer. Do you think AI influencers will disrupt the industry?
Join the discussion here.
