Social Commerce Is Changing Fast! Are You Keeping Up?
Newsletter Edition #11
Social Shopping Trends & Strategies for 2025
Newsletter Edition #9
Understanding Social Commerce and Video’s Role
Video in social commerce continues to revolutionize how brands engage with audiences and drive sales.
As we move toward 2025, video remains a dominant force in digital strategies, reshaping product discovery and customer interaction.
Explore why video marketing continues to dominate digital strategies.
The Role of Influencer Marketing in Social Commerce
Influencer marketing is reshaping social commerce, building trust, driving engagement, and creating seamless shopping experiences. Learn how to inspire that action with influencer marketing and social commerce.
5 Shoppable TikTok Video Formats That Drive Sales
TikTok is a massive platform, and without the right strategy, yu’re missing out on sales. Here are 5 TikTok shoppable video types help you sell more.
How Canvas Beauty Pulled Off $1M in 3 Hours on TikTok Live: A Social Commerce Case Study
First 6 hours, then 3 hours. That’s all Stormi Steele needed to make $1m in sales during her livestream. I break down key points that helped her achieve success in this social commerce case study.
The Rise of Social Commerce and Its Impact on Holiday Sales
Social commerce is key for the 2024-25 holiday season. Brands must use smart pricing and personalized tactics to attract budget-conscious shoppers amid fewer shopping days and rising consumer debt.
13 Ways to Use Livestream Videos for Boosting E-commerce Conversions and Brand Awareness
Livestreaming might feel a little out of your comfort zone, but it’s quickly becoming one of the most powerful ways to connect with your audience. People don’t just want polished ads anymore — they want real moments, real conversations, and real-time access. Whether you’re walking viewers through a new product or just chatting about what’s happening behind the scenes, going live can build trust, boost engagement, and yes, even drive sales. In this post, we’ll show you how to make it feel natural and actually work for your business.