Social Commerce Is Changing Fast! Are You Keeping Up?
Newsletter Edition #11
Shoppable Video Trends to Watch in 2025
Newsletter Edition #10
How Canvas Beauty Pulled Off $1M in 3 Hours on TikTok Live: A Social Commerce Case Study
First 6 hours, then 3 hours. That’s all Stormi Steele needed to make $1m in sales during her livestream. I break down key points that helped her achieve success in this social commerce case study.
How to Turn Your OTT and Streaming TV Content into a Shopping Experience
Integrating e-commerce into OTT and streaming TV content can transform passive viewers into active shoppers, boosting engagement and revenue.
13 Ways to Use Livestream Videos for Boosting E-commerce Conversions and Brand Awareness
Livestreaming might feel a little out of your comfort zone, but it’s quickly becoming one of the most powerful ways to connect with your audience. People don’t just want polished ads anymore — they want real moments, real conversations, and real-time access. Whether you’re walking viewers through a new product or just chatting about what’s happening behind the scenes, going live can build trust, boost engagement, and yes, even drive sales. In this post, we’ll show you how to make it feel natural and actually work for your business.