Discovery is happening everywhere.
Conversion needs to happen faster.
Here’s what’s shaping commerce right now.
Streaming Is Delivering Results
Streaming is no longer just about reach. It’s driving measurable impact.
The data above shows YouTube CTV significantly outperforming linear TV in effectiveness, reinforcing that video is no longer just a branding channel.
As platforms introduce interactive and commerce-ready capabilities, attention doesn’t have to stop at awareness.
Why this matters: when streaming drives demand, the next step is making that video shoppable.
Explore how to make streaming content shoppable →
Creator Partnerships Fuel Discovery
Creators are now a primary engine of product discovery.
According to EMARKETER, 52% of US consumers have recently discovered a product through a creator or influencer. Brands are responding, with 67% planning to increase influencer budgets in 2026.
Discovery is no longer passive. It’s happening through video.
Why this matters: when creator content drives discovery at scale, brands need a commerce layer that turns that attention into immediate action.
Explore how influencer marketing connects to social commerce →
Video Needs a Commerce Layer
Streaming drives demand. Creators drive discovery.But demand without a path to purchase creates friction.
Live and shoppable video remove that friction. They connect discovery directly to checkout.
That’s when video stops being content and becomes commerce infrastructure.
Explore what this looks like with Vimmi →
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