In this edition, we are looking past the headlines to understand what’s actually working, what’s not, and what brands should focus on next. We delve into what’s fueling the next eCommerce wave and how businesses can leverage emerging trends.
What We’re Covering:
- Vimmi is now officially a Shopify App.
- Key trends from DHL’s 2025 eCommerce report.
- A look at which social platforms are set to dominate by 2030.
- Podcast episodes with real advice from industry pros.
Let’s get into it!
Vimmi Is Now on Shopify!
Happy to announce – Vimmi is live on the Shopify App Store, and here’s what it offers:
- Sell directly on Facebook and Instagram with auto DMs.
- Turn videos into shoppable content that drives sales.
- Import Instagram videos and make them instantly shoppable.
- Host live shopping events across your site and socials.
- Manage creators, members, and moderate content.
Vimmi makes video part of the shopping experience, not just extra content.
It’s not about flash. It’s about building a clear, natural path to purchase.
Social Commerce Takes Center Stage
Shoppers aren’t waiting to visit websites anymore. They’re discovering and buying directly on the apps they use every day.
By 2030, 70% of people expect to shop mostly through social platforms. Trends move fast, and 87% of shoppers say viral trends shape what they buy.
Where Shoppers will Scroll by 2030
Instagram, Facebook, TikTok, YouTube, each has a role in this shift.
TikTok is climbing fast with Gen Z.
Millennials still lean on Facebook and Instagram.
Boomers? Most say they won’t touch TikTok.
Different generations, different habits. And your strategy should meet them where they scroll.
Explore how each generation shops socially.
Top Podcast Episodes
Curious how others are navigating the fast-moving world of social commerce? These conversations dig into what’s working right now and how to make it work for you.
Shoppable Videos Revolutionizing Online Shopping
Eitan joins Arlen Robinson on the eCommerce Marketing Podcast to unpack how shoppable videos, live commerce, and short-form content are reshaping the buyer journey.
The Secret to Amazon Product Ranking with Pasha Knish
Pasha Knish, Founder of AMZ Optimized, breaks down how to get your products seen, avoid common growth stalls, and keep the sales coming on Amazon. Listen here!
Do you know someone who would make a great guest on our show? Send us a DM!
Final Thoughts?
Commerce is changing fast. It’s shaped by what people watch and where they spend time.
With Vimmi on Shopify, your videos can do more than just entertain, they can sell.
Try it out, see what fits, and keep things easy.
What do you want to hear about? Simply hit reply and let us know, your feedback shapes the future of these updates.
