Every holiday season gives a clearer picture of how shoppers behave when they have more options, more content and less patience. A shift in how people decide, not just how they buy.
Here are the patterns shaping the next stage of holiday commerce.
Mobile Shopping Keeps Leading with Video
Nearly 80 percent of online holiday orders last season were made on phones. Shoppers moved through videos and quick comparisons all in one place.
Mobile has become the main setting where video guides decisions.
See how mobile shapes shopping →
Creators Drive Holiday Influence
Last holiday season, people turned to creators for clear, quick product breakdowns, and it influenced a large share of gifting.
Big brands are following suit on TikTok Shop with promotions and livestreams. Creator content works because it clears up questions fast.
See why creator content matters →
The Holiday Timeline Is Expanding
Holiday 2024 stretched out. People browsed sooner, returned more, and kept buying into the new year.
More time to reach shoppers, but only if your content is there when they come back.
See how timing shapes planning →
Video = Direct Sales Path
Shoppers use video to understand products, and when checkout is built into the experience, they buy faster.
Video is becoming a direct path to purchase.
Try now →
Episodes You Can’t Miss
Stay ahead with these strategies shared by real professionals tackling today’s biggest challenges in e-commerce.
185. What Customers Really Want with Rick DeLisi
Rick breaks down the disconnect between what brands think matters and what customers actually base their decisions on. A sharp, behavior-focused look at modern expectations.
186. E-commerce Tax Secrets with Reuben Mattinson
Reuben untangles the tax rules that catch most sellers by surprise and explains how to avoid the mistakes that slow growth. Clear, practical and immediately useful.
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