In this edition of Mastering Video Commerce, we’ve covered:
- TikTok allows Eventbrite integration to boost event promotion.
- Instagram vs. TikTok—where shoppers are spending.
- Gymshark’s rise to £1B through influencer marketing.
Plus, tips on overcoming perfectionism in video creation and a case study on how Stormi Steele hit $1M on TikTok in just 6 hours, and other resources.
TOP 3 SOCIAL COMMERCE NEWS
1. TikTok to Allow Eventbrite Integration
This collaboration will allow TikTok users to seamlessly integrate Eventbrite links into their videos, enabling both creators and fans to promote events directly within the app.
Through this integration, any TikTok user can become an event creator, hosting and selling tickets for their events on Eventbrite while reaching out to TikTok’s vast community.
A standout feature of this partnership is the ability for creators to add multiple event links to their videos. TikTok will then display the most relevant events to users based on their location, enhancing the user experience and boosting event visibility.
Read about it here.
2. Buyers Choose Instagram for Apparel, TikTok for Beauty
Social commerce is evolving with Instagram and TikTok leading in apparel and beauty purchases, respectively.
Instagram is the top platform for apparel purchases, with 47% of Instagram users buying apparel, while TikTok leads in beauty purchases with 33% of its users.
YouTube is popular for food and beverage shopping, with 40% of its users making such purc hases.
Read more here.
3. Gymshark’s Meteoric Rise: From Student Startup to £1 Billion Brand in 7 Yrs Using Influencer Marketing & Social Media
U.K. activewear brand Gymshark has reached a £1 billion valuation through influencer marketing.
The brand has grown into a global e-commerce leader by leveraging social media and influencer collaborations.
TikTok, in particular, has played a crucial role, with campaigns like the #Gymshark66 challenge boosting brand awareness and engagement. Gymshark’s success highlights the power of authenticity and community in marketing, ensuring its continued leadership in the fitness apparel industry.
Read more here.
VIDEO MARKETING TIPS
Don’t let perfection stop you from creating more videos.
Whether you’re creating your first video or your hundredth, embrace imperfection.
Perfectionism can paralyze you. Start with what you have and improve as you go.
Don’t wait for the perfect moment. Post consistently and learn from feedback.
Don’t aim for flawless delivery. Authenticity resonates more than perfection.
Don’t get bogged down by minor errors.
Focus on the story and message.
Perfection isn’t about having the best equipment.
It’s about making the best of what you have.
Perfection isn’t achievable. Progress is.
Move forward, experiment, and learn.
Your videos will get better with each attempt.
SOCIAL COMMERCE CASE STUDY
Curious how Stormi Steele hit $1M in sales on TikTok in just 6 hours?
My team and I have dissected her winning strategy, breaking it down step-by-step with real examples so you can apply these tactics.
In this study, we not only tell you what to do but show you how to do it.
Check out the case study and see how you can replicate this to boost sales.
TOP PODCAST EPISODES
E-Commerce Innovation by Deepika Yerragunta of PepsiCo
On our 100th podcast episode, Eitan spoke with PepsiCo Head of Platform Products about AI and data’s role in enhancing customer experiences and supply chain management.
The episode also covers the future of autonomous vehicles in logistics, the importance of diversity in tech, and strategies for leveraging AI to optimize operations.
Listen to it here.
The “TikTokification” of retail – live streaming from mobile devices direct to consumers
Jim James in his The UnNoticed Entrepreneur Show, features Eitan. Together they discuss the rise of “TikTokification” in retail, where shoppable videos and live streaming are transforming how consumers engage with products.
Listen to the episode and don’t forget to collect the discount coupon code. Watch the full episode.
VIDEO MARKETING RESOURCES
The Rise of Video Commerce: How It’s Changing E-commerce
Want to turn browsers into buyers?
Our latest blog breaks down the power of video commerce and shows you how to drive more sales and engagement with actionable tips + examples.
Check it out now.
How to Boost Sales With Instagram Shop
The course, brought to you by Meta, highlights tools and strategies for businesses to enhance shopping experiences on Instagram, including product tags, in-app checkout, and user-generated content. It also features a case study to demonstrate these features in action.
Check out the course.
