Welcome to the Vimmi Blog
If you’re still posting static content and calling it strategy, you’re falling behind.
Shoppable video and live shopping are where real conversions are happening.
This is your backstage pass to what’s actually working in video commerce.
The tools, the trends, the playbooks brands don’t want their competitors to find.
Everyone’s watching. Few are owning it. Ready to level up?


Understanding Social Commerce and Video’s Role
January 20, 2025

The Importance of Video Marketing for Brands in 2025
December 26, 2024

The Role of Influencer Marketing in Social Commerce
October 29, 2024

5 Shoppable TikTok Video Formats That Drive Sales
October 21, 2024


The Rise of Social Commerce and Its Impact on Holiday Sales
September 9, 2024

How to Turn Your OTT and Streaming TV Content into a Shopping Experience
September 5, 2024

The Rise of Video Commerce: How It’s Changing E-commerce
August 27, 2024

How to Build a Product Description Page That Sells
August 1, 2024


Creating E-commerce Buyer Personas 101
January 31, 2024

Creating High-Converting E-commerce Landing Pages (+ 3 Examples)
January 26, 2024

Why 90% Ecommerce Fail in Year One and How to Be in the 10%
January 17, 2024

What is Live Commerce and How Is It Shaping E-Commerce?
December 22, 2023

E-commerce Trends for 2024 and Beyond – The Future is Here!
December 13, 2023




17 Types of Ecommerce Business Models + Their Pros & Cons
September 9, 2023