Welcome to the Vimmi Blog
If you’re still posting static content and calling it strategy, you’re falling behind.
Shoppable video and live shopping are where real conversions are happening.
This is your backstage pass to what’s actually working in video commerce.
The tools, the trends, the playbooks brands don’t want their competitors to find.
Everyone’s watching. Few are owning it. Ready to level up?

Choosing the Right Live Shopping App: A Complete Guide for Brands
					
			October 29, 2025		
				
				
Live Streaming Shopping: Changing the Way We Buy Online
					
			September 26, 2025		
				
				
Video Commerce in Fashion: How Brands Win Today and How to Start
					
			September 3, 2025		
				
				
Shoppable Video: How Stanley 1913 Became a Viral Lifestyle Brand
					
			August 12, 2025		
				
				
Live Commerce 101: For Creators
					
			July 29, 2025		
				
				
The Power of Social Commerce for All Generations
					
			May 20, 2025		
				
				

Understanding Social Commerce and Video’s Role
					
			January 20, 2025		
				
				
The Importance of Video Marketing for Brands in 2025
					
			December 26, 2024		
				
				
The Role of Influencer Marketing in Social Commerce
					
			October 29, 2024		
				
				
5 Shoppable TikTok Video Formats That Drive Sales
					
			October 21, 2024		
				
				

The Rise of Social Commerce and Its Impact on Holiday Sales
					
			September 9, 2024		
				
				
How to Turn Your OTT and Streaming TV Content into a Shopping Experience
					
			September 5, 2024		
				
				

How to Build a Product Description Page That Sells
					
			August 1, 2024		
				
				

Creating E-commerce Buyer Personas 101
					
			January 31, 2024		
				
				

Why 90% Ecommerce Fail in Year One and How to Be in the 10%
					
			January 17, 2024