What’s the Difference Between a Video Commerce Platform and a Traditional Online Store?
Online shopping is evolving fast. What started with static images and product descriptions has now transformed into dynamic, video-driven experiences that mirror real-life interactions. This shift has given rise to video commerce platforms, reshaping how we discover and buy products. But how do they really differ from traditional online stores? A video commerce platform adds […]
Choosing the Right Live Shopping App: A Complete Guide for Brands
What Is a Live Shopping App and Why It Matters A live shopping app lets brands host interactive shopping events through real-time video. Think of it as the digital version of QVC or HSN, but faster, more personal, and built for today’s social audience. Through a live streaming shopping app, brands can showcase products, answer […]
Live Streaming Shopping: Changing the Way We Buy Online
For years, brands poured money into glossy product photos, sleek websites, and perfectly written product descriptions. But even with all that effort, many shoppers were still bouncing. Why? Because what they really wanted was someone to walk them through the product, honestly, unscripted, and in the moment. That’s where live streaming shopping enters the picture. […]
Video Commerce in Fashion: How Brands Win Today and How to Start
Fashion brands are already creating video content. The next step is making it instantly shoppable across social feeds and storefronts. This blog shows how leading brands are doing it – and how Vimmi makes it seamless.
Shoppable Video: How Stanley 1913 Became a Viral Lifestyle Brand
Discover how Stanley 1913 used shoppable videos, TikTok, and social commerce to grow from $70M to $750M in four years.
Live Commerce 101: For Creators
Learn how creators use live commerce to connect, convert, and grow with real-time content that feels authentic and drives real results.
The Power of Social Commerce for All Generations
Connect with all audiences, from Gen Z to Boomers, with Vimmi’s tools for engaging shoppable videos and live shopping. Tap into Social Commerce for All Generations!
The Video Commerce Revolution: What Brands Need to Know in 2025
The future of video commerce is here! Learn how AI, AR/VR, and shoppable videos can drive engagement and conversions in 2025.
Social Commerce Is Changing Fast! Are You Keeping Up?
Newsletter Edition #11
Shoppable Video Trends to Watch in 2025
Newsletter Edition #10