Lipy Singhal, Author at VIMMI

Live Streaming Shopping: Changing the Way We Buy Online

Live streaming shopping with creators driving eCommerce engagement

For years, brands poured money into glossy product photos, sleek websites, and perfectly written product descriptions. But even with all that effort, many shoppers were still bouncing. Why? Because what they really wanted was someone to walk them through the product, honestly, unscripted, and in the moment. That’s where live streaming shopping enters the picture. […]

Video Commerce in Fashion: How Brands Win Today and How to Start

Fashion brands are already creating video content. The next step is making it instantly shoppable across social feeds and storefronts. This blog shows how leading brands are doing it – and how Vimmi makes it seamless.

Shoppable Video: How Stanley 1913 Became a Viral Lifestyle Brand

Discover how Stanley 1913 used shoppable videos, TikTok, and social commerce to grow from $70M to $750M in four years.

Live Commerce 101: For Creators

Creator making makeup vlog with her smartphone

Learn how creators use live commerce to connect, convert, and grow with real-time content that feels authentic and drives real results.

The Power of Social Commerce for All Generations

Connect with all audiences, from Gen Z to Boomers, with Vimmi’s tools for engaging shoppable videos and live shopping. Tap into Social Commerce for All Generations!