Happy New Year, and welcome to 2025!
The world of social commerce continues to evolve at lightning speed.
Brands are finding exciting new ways to connect, engage, and sell in a market fueled by creativity and innovation.
This edition of Mastering Video Commerce highlights the trends and strategies shaping the future of shopping.
We’ve covered:
- How creator partnerships are taking center stage, with 78% of marketers planning to promote them through retail media networks in 2025.
- How shoppable videos are making the path to purchase more seamless than ever.
- The growing influence of TikTok and its impact on shopping behaviors.
From practical tips to emerging opportunities, this edition is packed with insights to help you thrive in the ever-changing world of social commerce.
Step into 2025 with confidence, ready to harness the power of shoppable videos and live shopping to transform your strategy.
The Rise of Social Commerce
Creators are changing the game in social commerce.
Nearly three-quarters (71%) of U.S. consumers purchased a creator-founded product in 2024.
According to EMARKETER , 78% of marketers plan to promote creator partnerships through retail media networks in 2025, reflecting the growing influence of creators in shaping shopping behaviors.
Social commerce is evolving to center on authentic, creator-driven connections. Platforms like TikTok, Instagram, and Pinterest are paving the way.
It’s not just about buying anymore.
Shopping is becoming an immersive experience fueled by creativity and collaboration.
Shoppable Videos: Bridging Content and Commerce
Take this brilliant video Sephora Canada recently posted with Saie Beauty.
In just seconds, you see the product in action and can buy it instantly.
This instagram reel highlights how shoppable videos turn casual scrolling into seamless shopping experiences.
Why Shoppable Videos Matter:
- Interactive Experiences: Customers can explore and purchase items directly from the video.
- Increased Conversions: They keep viewers engaged while guiding them smoothly to checkout.
TikTok’s Influence on Shopping Behaviors
What if shopping was as entertaining as scrolling your favorite TikTok feed?
That’s exactly what TikTok is doing.
Its creative features and massive user base are changing how people discover and buy products online. However, recent discussions about a potential U.S. TikTok ban have raised questions for businesses, advertisers, and creators alike.
eMarketer reports that understanding these shifts is crucial for staying ahead, as TikTok’s unique “Shoppertainment” model continues to influence global shopping behaviors.
Live Shopping: The New Frontier
Imagine tuning into a live event, chatting with the host, and buying your favorite products—all in real time.
Live shopping brings that energy to e-commerce.
It’s personal, interactive, and gives brands a fresh way to connect.
Examples of Success:
- Interactive Q&A: Builds trust and answers questions instantly.
- Exclusive Drops: Creates buzz and urgency for new releases.
The Role of Influencers in E-commerce
Who helps you decide what to buy?
For many, it’s influencers.
Their genuine recommendations make them powerful partners for brands.
Influencers can amplify your message and drive sales by connecting with their engaged audiences.
Influencer Strategies:
- Affiliate Links: Easy to track and measure results.
- Collaborative Campaigns: Feels authentic and resonates with followers.
TOP PODCAST EPISODES
How to Navigate Retail Challenges with Terresa Zimmerman
Terresa Zimmerman shares smart tips for tackling retail’s toughest obstacles.
Learn how to adapt and thrive in today’s unpredictable market.
Perfect for anyone facing challenges in retail.
Are Video Commerce & Shoppable Videos the Next Greatest Thing?
Eitan chats with host Norbert Strappler on The eCom Ops Podcast podcast about how shoppable videos are reshaping the way we shop.
Hear his fresh ideas on why this trend is here to stay and how brands can jump on board.
What’s New!
I’m incredibly honored to have been recognized as a Top Retail Expert (TRE) for 2025 by RETHINK Retail!
This distinction celebrates our work at Vimmi, driving innovation in video and social commerce. You can explore the full list of honorees on RETHINK Retail’s official site.
Looking Ahead
2025 is shaping up to be a big year for retail.
To succeed, brands must embrace social commerce, master shoppable videos, and dive into live shopping.
Personalization and simplicity will set you apart in this competitive space.
Pro Tip: The brands that connect meaningfully with their audience will thrive.
Try Vimmi Now!
Stay ahead in the world of social commerce!
Subscribe to our newsletter for more insights and actionable strategies to transform your business.
We’re experimenting with new content for this newsletter.
What do you want to hear about? What should we improve?
Simply hit reply and let us know, your feedback shapes the future of these updates.
P.S. Kick off 2025 with an exclusive treat: Reply “Vimmi” to this email and get 20% off on your next purchase!
